More and more, I feel the brands are looking to dominate the retail market and go direct to the important collectors. It is an opportunity to hold a (...)

PR plays an enormous role in proliferation of the brand. A brand boutique creates the brand personality, mystique and emotional values. I think in the (...)

Like anyone, brands open a boutique because they see the potential for profit. By trading off the cost of paying a fixed overhead every month, they get the (...)

A big part of opening monobrand boutiques is to bring the end consumer closer to the brand and to provide a kind of concierge experience. Many times (...)

Around 2006, when ETA was taking its first steps to reduce movement deliveries, a small group of people came together, like conspirators. Among them was (...)

At the age of 38, Romain Gauthier can be proud of his career path: he is in charge of a manufacture that is modestly-sized but genuine; he has designed, (...)

Watch brands of all sizes continue to open up monobrand boutiques around the world. Europa Star investigates this trend and talks to opinion leaders on (...)

With its 120 square meters of luxurious wooden floors and tasteful feminine decor, Le Gotha takes place as a master of excellence with prestigious watches (...)

What do the layout of a magazine – Europa Star in this case – and the global situation of an industry – the watch industry in this case – have in common? At (...)

430 million Swiss francs for the new building by star architects Herzog & de Meuron, 1,000 new stands constructed by 20,000 people, 3,500 accredited (...)