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LAKIN@LARGE - Europa Star: Surveying Surveys

LAKIN@LARGE - Europa Star: Surveying Surveys

If you are a regular reader of our magazine or a visitor to the Europa Star website, you may have participated in our recent Reader Survey and/ or read (...)

EUROPA STAR - Leading Opinion Since 1927

EUROPA STAR - Leading Opinion Since 1927

Let’s talk about ourselves. Don’t worry, we won’t make a habit of it! By “ourselves” we mean the press, the media in general, and Europa Star in (...)

INTRODUCTION - Breakaway and the global watch market

INTRODUCTION - Breakaway and the global watch market

In this issue, Europa Star focuses on breakaways in all their forms. Revolutionary products, fractured markets, shakedowns in distribution, technology (...)

SIGNALS, DATA & MARKETS

SIGNALS, DATA & MARKETS

A column featuring key data and business facts, mixing numbers and statements for a condensed market overview.

EUROPA STAR - READER SURVEY

EUROPA STAR - READER SURVEY

• 97% of our readers prove to be “satisfied” or “very satisfied” • A 50%-50% split of professional buyers and private buyers follow us • The majority have (...)

MARKET - The slow advent of Chinese watch brands

MARKET - The slow advent of Chinese watch brands

Companies like Fiyta are coming out with complications more and more prestigious and aim to eventually topple Swiss luxury brands. However, their offensive (...)

MARKET - 26th Watch & Clock Fair in Shenzhen - Times are changing and it's about time!

MARKET - 26th Watch & Clock Fair in Shenzhen - Times are changing and it’s about time!

Whereas the 2014 edition of the Watch and Clock Fair in Shenzhen had pinned all its hopes on the free trade agreement between Switzerland and China, this (...)

MARKET - Swiss or German watches: which is best?

MARKET - Swiss or German watches: which is best?

When the Berlin Wall came down on November 9th, 1989, very few people could have envisioned the fascinating comeback of German high-end watchmaking. Yet, (...)

DISTRIBUTION - Paris: One Street, Two Breakaways: Colette - Chronopassion

DISTRIBUTION - Paris: One Street, Two Breakaways: Colette - Chronopassion

Located only a few metres away from each other, they are both influential and extravagant in a conservative territory: one caters to hipsters and the (...)

DISTRIBUTION - Future in motion, in-store versus online sales?

DISTRIBUTION - Future in motion, in-store versus online sales?

In-store versus online sales: some thoughts on the future of retailing.

TECHNOLOGY - Mechanical watchmaking, diminishing returns?

TECHNOLOGY - Mechanical watchmaking, diminishing returns?

Slimmer, more complicated, more accurate, and – inevitably – more expensive. Will the race for mechanical performance in watchmaking, like the quest for (...)

TECHNOLOGY - China: the watchmaking patent champion

TECHNOLOGY - China: the watchmaking patent champion

China dominates patent applications in watchmaking, particularly in the field of smartwatches. Switzerland focuses more on the mechanical watch, on the (...)

TECHNOLOGY - The promises of smartwatches

TECHNOLOGY - The promises of smartwatches

It came as no surprise that 2014 was the ‘year of the smartwatch’. But what is more surprising is the projection for the smartwatch segment for 2018. An (...)

ARCADE EUROPA STAR - Jean-Claude Biver 'Troubleshooter'

ARCADE EUROPA STAR - Jean-Claude Biver ’Troubleshooter’

Jean-Claude Biver, what a man! He’s already done it three times (Blancpain, Omega then Hublot) and he is doing it again with TAG Heuer, as well as playing (...)

ARCADE EUROPA STAR - Manuel Emch 'Retro-futurist'

ARCADE EUROPA STAR - Manuel Emch ’Retro-futurist’

For the CEO of RJ-Romain Jerome, traditional watchmaking needs to embrace creative designs and new distribution channels. To attract the younger clients, (...)

RENAISSANCE - Oris, the road to democracy

RENAISSANCE - Oris, the road to democracy

Oris is introducing its new Calibre 111, an original calibre that has been developed and designed entirely in-house, thus reconnecting with its past as a (...)

RENAISSANCE - Tiffany: “This time, we're going to do it!”

RENAISSANCE - Tiffany: “This time, we’re going to do it!”

Interview with Nicola Andreatta, who is spearheading Tiffany’s big comeback.

WORLDWATCHWEB™ - Social Media optimisation: what brands need to know

WORLDWATCHWEB™ - Social Media optimisation: what brands need to know

When it comes to using the internet to search – for answers, brands, retailers – the websites that appear in the top results of the search engines such as (...)

LAKIN@LARGE - A summer of contradictions

LAKIN@LARGE - A summer of contradictions

It’s been an odd sort of summer. Horologically speaking, little exciting has happened except news that Dmitry Medvedev, the Prime Minister of Russia, was (...)

Who are the biggest spenders in the watch world?

Who are the biggest spenders in the watch world?

MARKETING

According to a report by Kantar Media, it’s business as usual among the watch brands when it comes to spending on marketing. The big brands continue to (...)