To mark the 50th anniversary of the brand created by the most
famous watch designer of the mechanical renaissance, all kinds
of initiatives are springing up.
The Association Gérald Genta has just been created by his
widow, Evelyne Genta, and Bulgari is honouring the designer
with the re-release of an Arena Bi-Retro bearing just the Gérald
Genta logo – something we haven’t seen in a long time. An opportune
reminder which has the merit of putting the spotlight
back on a retrograde regulator of rare simplicity.