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Men’s watch of the day: WENGER Urban Metropolitan
March 2015
Wenger just presented its new Urban Metropolitan line. True to the Swiss emblem on the brand’s logo, the watch features a minimalist design, ensuring an air (...)
BREAKING NEWS: apple watches have reached Baselworld!
March 2015
That is a real revolution – and a revelation at the same time: Europa Star fell randomly on a set of incredibly powerful devices, hidden at the very end (...)
Schwarzenegger, when the wrist becomes a muscle
March 2015
Baselworld is definitely a place full of surprises. The lease of which among them is not the launch of a new brand labelled “Schwarzenegger” with the logo (...)
Well done = Badly done = Not Done
March 2015
French-American artist Robert Filliou’s Principle of Equivalence argued that “Well done”, “Badly done”, “Not Done” are three equivalent propositions. In the eyes (...)
The next generation of luxury watchmaking
March 2015
The century-old heritage of some watch brands doesn’t happen by accident. Part of what it takes to stand the test of time for a brand is innovation. And (...)
What do fine watches and fine arms have in common? Answer: LEBEAU-COURALLY
March 2015
Lebeau-Courally has added a new star to its watch collection, although the focus this time is not the sun, but the moon. The new Phase de Lune features an (...)
BRUVIK: Water resistant on the outside, with water on the inside
March 2015
Water gives life. But it can spell the death of a watch. For centuries, watchmakers and designers have tried to keep water outside of watches. Leave it to (...)
The model of the day… is not a watch
March 2015
At Thursday’s Bulgari press conference at Baselworld, the brand’s CEO Jean-Christophe Babin had several guests. There was of course the new concept watch (...)
The ladies watch of the day: Louis Vuitton Chevron Jewellery Watch
March 2015
Cut from leather, imitated by lace, punctuated by stripes. Under the artistic direction of Nicolas Ghesquière, the V becomes a leitmotif of the Louis (...)
The men’s watch of the day: Andersen Tempus Terrae
March 2015
The Tempus Terrae is the fifth Limited Edition World Time Watch (with indication of different time zones) created by Andersen Genève. The first one, (...)
The (smart) watch of the day: Vector
March 2015
You have to walk a bit outside of the Messeplatz to find Vector’s venue. But this outsider intends to play its cards right in the middle of the new (...)
The (classic) men’s watch of the day: Britain Icon Check Limited Edition
March 2015
In April 2015, Burberry will introduce The Britain Icon Check collection. Featuring two exclusive models designed by Burberry Chief Creative and Executive (...)
Back in time: actually, who was Emile Chouriet?
March 2015
This Thursday in Baselworld, we sat under a magnificent painting of Emile Chouriet, next to the cosy fireplace at the brand’s booth. So we wondered about (...)
The (classic) ladies watch of the day: Gilda Grand Pavé
March 2015
At this year’s Baselworld, Eberhard & Co. is adding the Gilda Grand Pavé to its range of Gilda ladies watches (and their distinctive oval shape). “This (...)
Intel and Google, the new ETA and Nivarox
March 2015
For a long time, two subsidiaries of the Swatch Group, ETA and Nivarox, have enjoyed an unparalleled monopoly in the watchmaking industry. The former – (...)
Is the Swiss made smart compatible?
March 2015
The question has already come up – will the “Swiss made” seal appear on smartwatch dials? The moment the “engine” of the watch (we might not talk about (...)
The (smart) watch of the day: Alpina Horological Smartwatch
March 2015
Contrary to many other connected products announced at this Baselworld edition, this one you can actually touch and feel! It’s a new model specially (...)
Welcome to the ES Executive Brief
March 2015
Welcome to the Europa Star Executive Brief , bringing you a daily dose of the most important news from the watchmaking world, as it happens! Over the next (...)
The Swiss Fight Back with Tradition
March 2015
Apple made big news with the release of the Apple Watch last week. While some Swiss brands are also entering the smart wearables market, most will stay (...)
Smartwatches at Baselworld… but without Apple?!
March 2015
Smartwatches are expected to be a trending topic at Baselworld 2015. Ronnie Bernheim, co-owner of Mondaine, agrees: “The watch companies will all be asking (...)