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Baselworld 2015 video highlights
April 2015
Baselworld 2015 has come and gone. Check out the video below for highlights and interviews with the biggest names from the watch (...)
ARISTO VOLLMER: Strap on the carbon
April 2015
ARISTO VOLLMER GmbH is a player making news in the watch world, representing the “Made in Germany” label. True to German design and engineering, the brand is (...)
Hip-Hop meets the watch world
April 2015
Want to conversate and steal game from us See the watch, now you want to know the name of it Never playin’ so I went and got the frame flooded Cartier, (...)
Roger Federer’s thoughts on the Apple Watch [Video]
April 2015
On and off the tennis court, Roger Federer is the personification of elegance and tradition. So it only makes sense that the Swiss maestro is an (...)
Hip-Hop meets the watch world
March 2015
I’m in that 760 leanin when I’m stuntin I blow 50 G’s, I mean with ease like this is nothin Please don’t interrupt me when I’m talkin to my jeweler He’s puttin (...)
Hip-Hop meets the watch world
March 2015
Rolex’s don’t tick-tock But damn it baby, my time costs And damn it baby, my time is money So I need payback for all the time lost I need payback for all the (...)
Signal of the day
March 2015
Baselworld 2015 closed on March 26, and the final attendance figures are in: a 3% drop in buyers but a record number of media representatives, up 7.5% from (...)
Men’s watch of the day: Raidillon 42 C10 Chronograph
March 2015
Auto racing demands an intimate relationship between the driver and his machine, because even milliseconds matter. The same attention to precision and (...)
Signal of the day
March 2015
Swiss watch exports to the Asian market totalled 11.8 billion Swiss francs, more than half (53.2%) of total exports. Hong Kong was top importer, taking a (...)
Omega, Costco relationship: 50 shades of grey
March 2015
Costco is usually not associated with romance. Unless, of course, you feel that great deals can be romantic. I’m a sucker for a great deal, and the American (...)
The next threat to Swiss watchmaking is not a fruit
March 2015
With all the hype about the Apple Watch and wearable technology, it’s easy to forget about those boring, old, market forces.
Ladies’ watch of the day: Ebel Wave Diamond
March 2015
Diamonds have been talked about for ages; from Rihanna - in song form - to Jean-Paul Sartre - in philosophical book form. Now Ebel has entered the (...)
Men’s watch of the day: Carl F. Bucherer Patravi ScubaTec
March 2015
Our marauding journalist at Baselworld 2015 finally found some tranquillity over tea time today at the Carl F. Bucherer booth. He reports it’s the best tea (...)
Quote of the day
March 2015
“Many watchmakers talk about a concept. We came to Baselworld with an existing smartwatch - moreover embodying the industrial history of (...)
Quote of the day
March 2015
“Unlike wearables, we do not conceive watches that control you. You control your watch.” - Dominique Buser, Research & Development, (...)
Ladies’ watch of the day: ROAMER Searock
March 2015
A joint venture initiated by Fritz Meyer and Johann Stüdeli, Roamer’s roots go back to 1888. Over the years, Roamer has earned a reputation for its enduring (...)
Men’s watch of the day: WENGER Urban Metropolitan
March 2015
Wenger just presented its new Urban Metropolitan line. True to the Swiss emblem on the brand’s logo, the watch features a minimalist design, ensuring an air (...)
BREAKING NEWS: apple watches have reached Baselworld!
March 2015
That is a real revolution – and a revelation at the same time: Europa Star fell randomly on a set of incredibly powerful devices, hidden at the very end (...)
Schwarzenegger, when the wrist becomes a muscle
March 2015
Baselworld is definitely a place full of surprises. The lease of which among them is not the launch of a new brand labelled “Schwarzenegger” with the logo (...)
Well done = Badly done = Not Done
March 2015
French-American artist Robert Filliou’s Principle of Equivalence argued that “Well done”, “Badly done”, “Not Done” are three equivalent propositions. In the eyes (...)