oxa and Ahmed Seddiqi share a united vision of watchmaking as an art rooted in tradition, guided by purpose, and passed on with passion. Both entities value authenticity, craftsmanship, and a meaningful approach to creativity in horology.

Together – on the occasion of the 75th anniversary of Ahmed Seddiqi – they present a special timepiece built on the shared values of tradition and excellence – a special edition of the SUB that reflects their mutual commitment to offer timepieces, created to resonate with collectors and connoisseurs attuned to the legacy of Swiss watchmaking.

Introduced by Doxa’s engineers in 1973, the SUB 250 embodies the pioneering spirit that shaped the brand’s legacy in dive watchmaking. Faithful to the original SUB aesthetic, it combines clean lines, proven durability, and outstanding legibility — a trusted companion for life both below the surface and above.

Founded in 1950, Ahmed Seddiqi is the leading retailer for luxury watches and jewellery in the region. The retailer’s motto, “Where Legacy Meets Luxury”, is engraved on the caseback of the SUB 250 Ahmed Seddiqi and captures the spirit of this collaboration. It reflects the meeting of Doxa’s watchmaking heritage — a brand founded in 1889 and a pioneer in dive watches — with the contemporary vision of luxury upheld by the Seddiqi family, where refinement, exclusivity, and discernment define the present.

“The SUB 250 Ahmed Seddiqi honours the very special relationship we have with Doxa. Launching it at such a meaningful milestone in our own history only deepens its significance — and reaffirms our ongoing commitment to cultivating lasting relationships with watchmaking houses that share our values. The SUB 250 Ahmed Seddiqi is more than a timepiece; it’s a story of heritage, design, and mutual respect, expressed through detail and craftsmanship. We couldn’t imagine a better way to celebrate this milestone.” – Mohammed Abdulmagied Seddiqi, CEO of Ahmed Seddiqi

This limited edition of the SUB 250 embodies that subtle alliance: an emblematic creation designed for today’s collectors and connoisseurs. But the message doesn’t end on the caseback. It’s also expressed through the watch’s dial — familiar in form yet defined by an aesthetic conceived specifically for this edition.

Available exclusively at Ahmed Seddiqi boutiques, the SUB 250 Ahmed Seddiqi dive watch features a distinctive cherry red dial — a tribute to Dubai’s vibrant energy and blazing horizon. Enhanced by a sunray finish, this deep hue sets off sand-gold-coloured hands and indexes, a subtle nod to the desert expanses that surround the city. Together, they form a bold yet balanced contrast, giving this edition of the SUB a unique visual identity within the collection.

This carefully chosen palette reflects the forward-thinking personalities of both partners and their shared desire to transcend conventional watch design codes. The dial offers a contrast that is striking, modern, a truly surprising contrast with the watch’s neo-classical vintage aesthetic.

Crafted in Doxa’s signature cushion-shaped case measuring 40 × 42.9 mm, the SUB 250 blends technical performance with timeless design. It features a flat sapphire crystal and delivers optimal legibility thanks to sand-gold-coloured hands and indexes treated with Super-LumiNova® for visibility in low light conditions. Positioned at 3 o’clock, the date aperture completes the display with the same clean, functional logic. The date disc, adorned with Eastern Arabic numerals for this limited edition, offers a subtle yet distinctive refinement.

Milled from a solid block of 316L stainless steel, the watch features a sharply defined silhouette with angular bevels and a screw-down crown at 3 o’clock. It is equipped with Doxa’s patented unidirectional rotating bezel, designed for precise calculation of no-decompression dive times. A distinctive feature of this edition: the bezel markings are rendered in black using Eastern Arabic numerals — yet another detail that truly sets this model apart. With water resistance rated to 250 meters (820 feet), the SUB 250 Ahmed Seddiqi remains every inch a true tool watch, engineered for the most demanding underwater environments.

Inside beats a Swiss-made automatic movement renowned for its precision: the Sellita SW300, decorated with Doxa’s signature finishes. Operating at a frequency of 28,800 vibrations per hour (4 Hz), it also delivers a comfortable power reserve of approximately 56 hours.

On the screw-down caseback, an exclusive engraving — Where Legacy Meets Luxury, the motto of the Seddiqi family — seals the spirit of this singular edition: a tribute to the origins of the SUB 250, revisited for a clientèle of collectors and connoisseurs of the finer things.

Functional yet refined, the SUB 250 Ahmed Seddiqi can be worn on a classic 316L stainless steel “beads of rice” bracelet or a black FKM rubber strap — two options that highlight the versatility of a timepiece designed to suit all wrists, all occasions, and all situations, always with absolute comfort.

“The SUB 250 Ahmed Seddiqi pays tribute not only to an impressive milestone on the Maison’s remarkable journey, but also to a relationship rooted in mutual respect and a shared appreciation for enduring values. It brings together Doxa’s heritage in purpose-driven watchmaking and the Seddiqi family’s singular role in shaping the culture of contemporary luxury. On more levels than one, this edition truly captures what it means when legacy meets luxury.” – Jan Edöcs, CEO of DOXA

Through this deeply personal interpretation of a modern icon, the Swiss family-owned watchmaker and the renowned Dubai-based retailer — also a family business — celebrate a living heritage: one of watches built to last, designed for discerning enthusiasts as well as today’s explorers. A timepiece that draws the eye as much for its bold visual identity as for the richness of what it represents.

All 75 individually numbered pieces of the Doxa SUB 250 Ahmed Seddiqi limited edition are available now, exclusively at Ahmed Seddiqi boutiques.

TECHNICAL SPECIFICATIONS

• Model Name: DOXA “SUB 250 Ahmed Seddiqi”

• Reference: 855.10.161.10-SE13

• Case Stainless steel Diameter: 40.00 mm x 42.90 mm Thickness: 11.95 mm Lug width: 18.00 mm Screw-down crown Water resistance: 25 ATM / 250 meters / 820 feet Caseback: stainless steel, screw-in, engraved with “75” and “Where Legacy Meets Luxury”

• Display 3 hands: Hours, minutes, seconds Date window at 3 o’clock

• Special Features Flat sapphire crystal Cherry red sunray dial, sand-gold-colored hands Date disc with Eastern Arabic numerals DOXA’s patented unidirectional rotating bezel, in black with Eastern Arabic numerals, for precise calculation of no-decompression dive times

• Movement Swiss-made automatic movement, Sellita SW300 Power reserve: approximately 56 hours Frequency: 28,800 vph (4 Hz) 25 jewels Decorated with DOXA finishes

• Bracelet/Strap Stainless steel ‘beads of rice’ bracelet, equipped with folding clasp featuring a dive suit extension and the ‘DOXA fish’ logo Black FKM rubber strap with dive suit extension

• Retail price AED 12,000.00