inase, a leading name in luxury Japanese watches, is thrilled to introduce its latest novelty, an ice blue dial and rubber bands on the Uruga Collections. Available in an exclusive 31, or 42mm case, these new executions extend the choices available in the Uruga line. Available on stainless steel 316L, leather or rubber strap, this new elegant edition can be purchased on Minase webshop as of now.

The collection’s name clearly defines the brand’s novel approach. “Uruga” is an acronym of the Japanese words “Uruwashii” and “Myabi” (pronounced “ga”) meaning respectively beauty and elegance.

Available in two sizes, 31mm and 42mm, Uruga represents the traditional method used to securely set gemstones into place. This construction is called “clamping case structure”: the clamps are brushed and stand in contrast to several mirror-polished areas*. The sapphire glass is inserted between the bezel and the case and displays a slight vertical curvature that follows the bezel’s shape. Clamped from below, it adds brilliance to the case while securing its water resistance. The 31mm model was specifically designed for ladies. It bears each and every exclusive feature of its 42mm sibling in a more elegant version with highly polished clamps. In alternance to the indexes, the dial is decorated with 6 genuine diamonds.

The horizontal embossed gradation pattern of the dial is reminiscent of the waves of the Minase River, even more in this new ice blue edition. The background consists of an endless array of interlacing lines symbolizing infinity.

Until today, Uruga was available on stainless steel 316L and leather bands. It is now also offered on a white or black rubber band.

Visible through the sapphire crystal case back and securely attached to the case with 6 screws, a high- end Swiss ETA 2892 movement powers the 42mm timepiece. The highly customized execution displays hand-finished surfaces with perlage, bridges with diamond polished bevels and a main plate/bridge in black gold as well as blue screws and a “checkerboard” date disc in black and white. The brand’s drill head logo is displayed on the rotor. Assembled with MPS lubrication-free ceramic bearings and ETACHRON adjustment system, this is a very high precision, TOP range execution with 21 jewels, a frequency of 28800 vibrations/hour (4Hz) and 50 hours power reserve.

The 31mm model is powered with ETA 2671, a small and precise mechanical movement, whose rotor is equally customized as its larger version.

TECHNICAL SPECIFICATIONS

• Case 316L stainless steel. Curved sapphire crystal on top with multiple layers of non-reflective coating, see though sapphire case back on bottom. Water resistant to 50 meters (5 ATM). Mens’ size: 42 x 48mm, thickness: 10.2mm. Weight: 160 g / 86 g Women’ size: 31 x 39mm, thickness: 9.9mm. Weight: 85 g /50 g

• Movement KT/7002 (base ETA 2892) and KT/8001/2 (base ETA 2671) customized by MINASE with hand-made polishing and «perlage» on plates and bridges. Minase customized rotor.

• Dial Embossed pattern in ice blue, blue, grey, green, pink, white and champagne. Asymmetrical applied index and genuine diamonds on women’s size.

• Functions Hours, minutes and central second hands. Date at 3.

• Bracelet Genuine rubber or leather strap manufactured by hand at Minase factory. Stainless steel bracelet. Deployant clasp.