vision, a movement, a singular animation, playful, so simple in appearance, and yet... so complicated to develop and never seen before in watchmaking.

The Byrne Watch brand was launched only 7 months ago during the Geneva Watch Days. And since then, the most important retailers in Japan, the United States, Canada, Germany and France have recognized in this watch and in the brand all the attributes of a creative independent watchmaker.

The Byrne Watch team – led by passionate creator John Byrne and Claire Byrne, the company’s CEO, at his side – is moving fast, mastering growth and success with wisdom and substance.

Together, they nurture a long-term vision, with, as a central theme: a watch with multiple faces that changes its dial every day. Every night at midnight, or at noon, fluid and fast, the four indexes – in the form of pivoting cuboids at 3, 6, 9 and 12 o’clock – transform themselves and reveal a new look.

The GyroDial Zero is presented in two versions: Rhodium Silver and Rhodium Black. More than a new model, this is a new watch, offering a dimension that is distinctly different to the original model unveiled last summer in Geneva.

Laid bare, revealed, the GyroDial Zero’s movement itself is brought to light: it becomes the watch face. The components are revealed in multiple shades of gray. Bridges, screws, plate, cardinal marker cuboids are finished in Rhodium Silver or Rhodium Black. The GyroDial Zero starts from the essence, offering the wearer the full vision of the beautiful mechanism.

True to its foundational concept, the watch changes its dial every day, at midnight or noon, or on demand, with its four indexes at 3, 6, 9 and 12 o’clock altering their face – fluid and fast – to present a new look in the spirit of the brand’s motto: “Change your mind in a flash”.

One watch, four faces, as if by magic, every morning. Roman numerals, Arabic numerals, invisible dial or a sports dial with cardinal markers inspired by team jerseys enhanced with SuperLuminova... With its particular bespoke approach, Byrne invents the watch whose dial can change moods every day. At midnight or noon, or on demand, the four cuboids that display the cardinal indexes on the GyroDial Zero’s dial rotate instantaneously, jumping one stop to reveal another face.

Under the impetus of its creator John Byrne, three years of research and development in Fleurier, Switzerland, went into creating this patented animation complication; and for the GyroDial Zero, the caliber 5555 has been entirely redesigned. With its long, lithe curves of titanium, the ‘movementdial’ and its hand-grained finishes presents a modern, sleek aesthetic.

In exposing the movement, John Byrne sends the refreshing message that you don’t need an exclusively skeletonized movement to be inventive.

At the core of Byrne Watch’s approach: aesthetics and the quest for excellence in a sleek, resolutely contemporary style, with utmost attention to every detail.

Take the minute track, which is directly engraved on the plate and treated with SuperLuminova™ to make it perfectly legible. The four rotating cuboids and their permutations, even more evident here, enlarged in fact, and as before situated at the cardinal points of the dial, sport a tone-on-tone rhodium treatment that is subtly different from the plate to emphasize the architectural traits of the whole, creating an airy and elegant contrast between the various elements.

The GyroDial Zero brings a singular, modern, industrial design dimension to the original concept.

The new case, made, as always, from a block of grade 5 titanium, has been redesigned, cut on its sides, slimmed and profiled to the furthest extent possible. The bezel, now sandblasted, like the base plate, offers a homogeneous appearance in shades of dark metallic gray, both raw, matte and black, with a sleek, industrial style that, combined with Swiss technology and quality, is particularly elegant. Pushing the concept to the limit, the brand name fades away for an even purer design. Complemented by a rubber strap – green or gray-green – the watch exudes a strong personality, modern and deliberate, without being ostentatious.

This oft-used adage is perfectly appropriate here, as it corresponds to a profound wish of Byrne Watch’s founder: “Elegance and simplicity with the highest level of refinement and excellence, that is what we strive for. Every aesthetic detail is thought out and considered with a view to delighting the beholder, that is the message we wish to convey with our new way of expressing a watch".

In just seven months, the brand has developed an international network with the best retailers in the three largest regions of the world: in France with Chronopassion with Laurent Picciotto in Paris, in Scotland with James Porter & Sons, in Germany with Seilnacht, in Japan by Noble Styling, in Canada with EBillion in Toronto, and in the United States with the Provident Jewelry network in Florida; six great retailers who chose Byrne for its singular and different concept, its creativity, its innovation, its excellence.