021 marked the comeback of George Gay, a historic Swiss watch brand. Two grandsons of the watchmaker from “Les Bioux” decided to perpetuate their family’s tradition by relaunching their grandfather’s brand. Maintaining strong roots in The Vallée de Joux, Jean-Michel Gay-Golay and Philippe Gay work with local companies, that are historical partners of the Georges Gay and Desotos Swiss brands.

The new chronograph in the 2022 collection is “Altitude 1004”. This timepiece features a basic Valjoux 7750 movement with two horological complications; the moon phase at 3 o’clock on the dial and a calendar hand. The white dial with its three hollowed counters and silver indexes recalls the design of certain legendary models of the brand. Black hands allow you clarity while reading in all weathers. A Super-LumiNova is applied to the minute and hour hands as well as to the end of the indexes on the dial. Super-LumiNova is non-radioactive, highly weather and temperature resistant.

It is no coincidence that the 1004m elevation (Altitude 1004) of Lac de Joux was chosen for this sport chronograph. Its magnificent polished steel case ensures a water resistance to 10ATM (100m) with its two sapphire glasses. The automatic movement is visible through the back of the watch with its beaded and rhodium-plated oscillating weight. There is an engraving of the Georges Gay brand as well as the serial number.

This chronograph is available with two types of straps. One version in black calfskin with white stitching and a steel folding clasp. The other version is a shiny polished steel bracelet composed of fine linked links and a folding clasp. The Altitude 1004 is a limited series of 50 numbered pieces. Each Georges Gay watch is assembled after being ordered.