arking 90 years since the birth of the Reverso, Jaeger-LeCoultre celebrated the inauguration of Reverso Stories, an exhibition devoted to this icon of watchmaking, which is being presented at Modern Art Museum Shanghai.

Exploring the creative and cultural universe of this exceptional watch design, Reverso Stories leads visitors on a journey through 90 years of timeless modernity. As a highlight of the opening ceremony on July 9th, guests enjoyed a captivating laser and dance show. Created especially for this occasion, the choreography presented an evolution of style from the Art Deco period to the present day, through a beautiful fusion of light, movement and music.

Among the guests at the evening event was NiNi, a renowned actress and a Friend of La Grande Maison. After touring the exhibition, she said: “I am delighted that I could be here for the opening of the Reverso Stories exhibition. I was very impressed by all of the elements on display – especially the archive materials and heritage documents that are so rarely seen in public, as well as historic milestones among the Reverso watches.”

Visitors to the exhibition will discover the history of the Reverso through four themes: Story of an Icon unveils its origins, through treasured archive materials and historic watches. Story of Style & Design examines the Art Deco roots of the Reverso and follows it through nine decades as it became recognised as a design icon.

Story of Innovation explores how the Reverso embodies Jaeger-LeCoultre’s quest for invention, from the revolutionary idea of a flip-over case to the introduction of High Complications. And Story of Craftsmanship celebrates the Manufacture’s enamellers, gemsetters, engravers and guillochage masters, who transform Reverso cases into miniature works of art.

At the heart of the exhibition, visitors will encounter Spacetime, a new art installation commissioned from the American artist Michael Murphy. In this work, the artist explores the relationship between the three physical dimensions of space, and the fourth dimension of time. Taking inspiration from the Reverso Tribute Nonantième watch, the installation captures the beauty and precision of time-keeping and time-making in a new and unique form.

The exhibition offers visitors several intriguing new ways to immerse themselves in the world of Reverso. When registered through WeChat they will be able to take part in an online quiz game as they tour the exhibits, thus increasing their knowledge of the Reverso story at every step. The more technically-minded will discover the hidden wonders of the new four-sided Reverso Quadryptique, through an interactive digital showcase. And those with an artistic bent can try their hand at the decorative craft of perlage – applying it to the cradle of a Reverso watch case.

The Reverso in a 1994 edition of Europa Star

For admission to the exhibition, which is free of charge, guests are invited to register their attendance through WeChat in advance or on arrival at the exhibition. Reverso Stories runs from 9th of July until 18th of July at Modern Art Museum Shanghai, open from 10am to 6pm daily.