uided by Fabrizio Buonamassa, Bulgari Product Creation Executive Director, the brand presents four extraordinary secret watches in a new upscale collection called Magnifica.

Representing the most expensive and precious timepiece that Bulgari has ever produced, the Ruby Metamorphosis watch was designed as a set with the namesake necklace, embodying the bold, unapologetic and sophisticated spirit of the Roman Jeweller of Time.

Crafted from platinum, this one-of-a-kind secret watch, which required 1,650 hours to complete, features a dial concealed by a cover dominated by a stunning antique cushion-cut 6.3 carat Mozambique ruby, whose intense red tone evokes the shades of a magnificent Italian sunset. The bracelet sensually wraps around the wrist through an intricate construction mingling baguette-cut rubies and diamonds set to convey ultimate suppleness.

Designed in combination with the matching necklace, the Celestial Sky watch celebrates Rome as an eternal source of inspiration for Bulgari. The vibrant blue shade of the oval-shaped 6-carat Sri-Lanka sapphire standing out on this extraordinary platinum secret watch recalls the signature hues of the Roman sky.

Curved lines and bold volumes, evoking the sinuosity of Baroque motifs, define the bracelets, where fancy-shaped sapphires, round-shaped diamonds and cabochon tourmalines are exquisitely paired in a graceful, harmonious balance that guarantees a comfortable fit.

 Timeless, feminine elegance defines the spirit of the Diamond Swan watch, created as a set with the namesake necklace. An emblem of feminine beauty and softness, the swan was a recurrent presence in Art Deco art, conveying the same sense of timelessness elegantly telegraphed by this high-jewelry creation.

Epitomising the outstanding ingenuity of Bulgari’s designers and artisans, this one-of-a-kind timepiece features a dial concealed by a 7-carat facetted rock crystal. The transparent cover cannot only be easily read through, but also creates enchanting light reflections contributing to the magic appeal of this watch.

Its unique splendour is further enhanced by the bracelet graced with a cascade of diamonds in different cuts juxtaposed with mother-of-pearl inserts that appear to be floating in mid-air thanks to a special construction developed at Bulgari’s High Jewellery atelier in Rome.

Created to match the necklace bearing the same name, the Baroque Spiral watch celebrates the audacity, bravery and ultimate sensuality of the Baroque movement, which deeply influenced the Roman art and cultural heritage. The spiral geometry, symbolising life and evolution, is the main protagonist of this extraordinary timepiece on which curling baroque motifs triumphantly entwine with diamonds, emeralds, rubies and sapphires, radiating ultimate harmony and grace.

The joyful, sophisticated flamboyancy of the timepiece is exalted by the rock crystal covering the dial and creating enchanting light reflections. Rock crystal is a transparent variety of the silica mineral quartz that is specially valued for its clarity. Every stone has its own identity and unique features.