wiss watchmaker Rado launches a new line to celebrate women, and femininity in its myriad forms. The brand is teaming up with French-Austrian designer Marina Hoermanseder for a brand-new version of its Captain Cook timepiece.

The new and stylish 37mm timepiece features some of Marina Hoermanseder’s signature elements, such as her trademark buckle and leather strap in expressive and exuberant pink, with a matching cylindrical watch case adorned with the Marina Hoermanseder logo.

The new Rado is delivered with three watch straps, in pink, black and an original, extra-long version, also pink, meant to go twice around the wrist. This smart arrangement allows the watch and MH buckle to end up on the same side of the wearer’s arm, a neat and playful touch. The straps are all equipped with EasyClip fittings to allow for quick change.

Marina Hoermanseder founded her Berlin-based label in 2013. Since then, the French-Austrian designer’s work has shown bold, innovative character combining high artisanal sophistication and eccentric yet elegant designs.

Marina Hoermanseder

The designer’s career began with a successful internship at Alexander McQueen and her designs have since attracted attention at various Fashion Weeks around Europe. Item by item, Marina Hoermanseder has become a favourite for many Hollywood celebrities, with Katy Perry, Lady Gaga, Kylie Jenner, Paris Hilton, Nicki Minaj and others wearing her designs. Her great skill at playing between the avant-garde and ready-to-wear attitudes is unique, and sure to continue driving her extravagant aesthetic forward, in years to come.