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CONTENTS
CURRENT ISSUE
TIME.BUSINESS
TIME.KEEPER
THE WATCH FILES
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Watchmaking’s hesitant solidarity
CORONAVIRUS CHRONICLES
April 2020
Numerous private initiatives from wealthy individuals or global companies are today making up for the failures of states that did not foresee the extent of (...)
A new page waiting to be written
CORONAVIRUS CHRONICLES
April 2020
A page has been turned with the definitive break between Baselworld and its most loyal exhibitors. The regrouping around a single event in Geneva is the (...)
Watches & Wonders: the first global digital watch show ever
BREAKING NEWS
April 2020
To face the new reality, the Fondation de la Haute Horlogerie has accelerated the digitalisation of its Watches & Wonders concept and is launching its (...)
Watchmaking’s “pre-Netflix” moment
CORONAVIRUS CHRONICLES
April 2020
The pandemic has led to the accelerated digitisation of our daily life. However, the watch industry finds itself still stuck at a stage similar to that of (...)
“Collecting is about the people we meet”
WATCHTIME
April 2020
Among local fairs aimed at collectors, WatchTime is becoming a label, with shows in New York, Los Angeles and Düsseldorf in Germany. The recipe? Organising (...)
Baselworld: extensive collateral damage
CORONAVIRUS CHRONICLES
April 2020
We knew that watch fairs were in crisis, and would have to reinvent themselves. In fact, Europa Star devoted a special feature to the subject in its (...)
The heartbreaking fate of the Basel Fair
CORONAVIRUS CHRONICLES
April 2020
As an exhibitor for more than 80 years, like so many members of the global watchmaking community, we can only express deep sadness at the heartbreaking (...)
In Memoriam: Baselworld
BREAKING NEWS
April 2020
Baselworld as we knew it is over. Its main pillars have collapsed. Patek Philippe, Rolex, Tudor, Chopard and Chanel leave Basel and join Geneva, the FHH (...)
Shanghai Watch Festival: when collectors get together
THE FAIR TRADE
April 2020
The collector has been the most notable figure to emerge on the watchmaking scene in the first quarter of the 21st century. In China, the nation most hotly (...)
Time: frozen or burned out?
CORONAVIRUS CHRONICLES
April 2020
Watchmaking will not emerge unscathed from this historic coronavirus crisis. Its future face will depend on the overarching lessons that will be learned (...)
To launch or not to launch? The case of Maurice Lacroix
INTERVIEW
April 2020
Under the managing hand of Stéphane Waser, Maurice Lacroix has repositioned itself in recent years more as a maker of casual, urban and sporty watches. The (...)
Online sales in the fast lane
CORONAVIRUS CHRONICLES
April 2020
The coronavirus crisis is leading to grand-scale initiatives, such as total lockdowns, which would have been considered impossible only a few weeks ago. We (...)
SIAR: building on the Mexican retailers’ networks
THE FAIR TRADE
March 2020
When publisher Carlos Alonso started the annual SIAR watch fair in Mexico City, he quickly realised that the way to reach out to the best clients was to (...)
Wolf: a solution for quarantined retailers
PROFESSIONAL WATCH COMMUNITY
March 2020
Our friends at WOLF have crafted an innovative distribution concept in this “new normal” of social distancing and closed stores. We share here the letter (...)
Swiss Made: The debate flares up again…
CORONAVIRUS CHRONICLES
March 2020
…or perhaps it never ended. But the breakdown of the supply chains due to the pandemic is certain to put the label under more pressure. Both the advent of (...)
New models: to launch or not to launch?
CORONAVIRUS CHRONICLE
March 2020
One heck of a dilemma is facing all the watch brands in the starting blocks right now. Ready, or nearly, to launch their new models in the run-up to the (...)
The clash of concepts and the remaking of watch fairs
THE FAIR TRADE
March 2020
Total vertical integration or task-sharing: which is the right strategy for an era of digital globalisation? Baselworld and Watches & Wonders may well (...)
Not enough masks, too many watches?
CORONAVIRUS CHRONICLE
March 2020
The world is short of masks, but brimming over with watches. Stocks are overflowing. When business takes up again, the idea that it will be business as (...)
Baselworld: the battle for redemption
INTERVIEW
March 2020
A wall of disenchantment nearly cost the world’s largest watch industry gathering its future. New manager Michel Loris-Melikoff has the twofold task of (...)
We’re all in this together
EDITORIAL
March 2020
As we write these lines, the watch industry is in the throes of its worst existential crisis since the 1970s. A wave of bankruptcies has begun. And there (...)