Last December, Seiko inaugurated this space, which differs greatly from a traditional boutique. Rather than simply displaying watches, the Japanese giant (...)

How a traditional culture of trust in the Swiss watch industry is changing over time. Are artisans being replaced by bean-counters precisely when the word (...)

The first generation of G-Shock used plastics, the second one incorporated metal, and the new one is made of carbon. Simultaneously, the brand intends to (...)

“Today, lots of brands are led by technocrats who talk about emotion,” says Jean- Claude Biver. We investigated in our archives to find how the figure of the (...)

Japanese people aged 20 to 40 are much less into luxury than their parents, who experienced the country’s industrial boom. They prefer to save for their (...)

In the digital age, we hear a lot of scare stories about magnetic fields and the damage they can cause to our watches. Let’s untangle the real from the (...)

Is there still room for every category of timepiece in the 21st century? Innovation suggests there is. But only the market can give us the definitive (...)

This year, the GPHG is inviting watch brands to enter watches in 14 different categories, including two unprecedented ones: “Diver” and (...)

The company, which has just celebrated its 30th anniversary and is still seeking to “democratize Swiss watchmaking luxury”, is doubling the surface area of (...)

The monthly sell-out index, compiled by consultant Thierry Huron, reveals that watch sales are in a fragile state of health. In the first quarter, the (...)