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CONTENTS
CURRENT ISSUE
TIME.BUSINESS
TIME.KEEPER
THE WATCH FILES
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2740
SevenFriday, a pioneer in digital watch authentication
May 2021
While there’s been a lot of talk about the application of blockchain technology to guarantee the authenticity of watches, independent brand SevenFriday has (...)
A new facility for the recycling of self-luminous watches
INNOVATION
April 2021
The Swiss microtechnology company mb-microtec is the inventor of a unique self-powered illumination technology called “trigalight”, used in watches. It is (...)
Recycling: Panerai wants to bring about change
ENVIRONMENT
April 2021
The concept of sustainable watchmaking, operating according to the principle of the circular economy, using recycled materials, has until now been the (...)
HSNY awards $70,000 to watchmaking students and schools
April 2021
The Horological Society of New York announced its 2021 scholarships and award recipients, breaking its record for financial aid awarded, totaling $70,000 (...)
Montblanc, from base camp to watchmaking summit
INTERVIEW
April 2021
Montblanc offers probably the widest range of models in the contemporary watch industry, from connected watches to Exo Tourbillons. The integration of the (...)
“We must highlight Longines’ pioneering role in watchmaking”
INTERVIEW
April 2021
Last year, Matthias Breschan took over the top job at Longines from the legendary Walter von Känel, who turned the brand into a commercial “war machine”. As (...)
The failed football Super League: some lessons for watchmaking
OPINION
April 2021
As we have seen in recent days, football is more than just a business: it is a living, breathing piece of collective heritage that belongs as much to its (...)
Open season on collectors
REPORT
April 2021
With the opening of the 2021-2022 season, the “Collector”, whether real or imaginary, has become the preferred prey of the watchmaker-hunters emerging from (...)
Claude Sfeir collects only the crème de la crème
COLLECTOR PORTRAIT
April 2021
Claude Sfeir. How do you introduce Claude Sfeir? Or rather: does Claude Sfeir still need any introduction? Because this renowned jeweller and gemmologist (...)
“A predilection for the innovation of the 1960s and 1970s”
COLLECTOR PORTRAIT
April 2021
Sy Block, a psychiatrist and watch enthusiast, has the distinction of being related to the legendary Gerry Grinberg, who was a distributor for Piaget in (...)
“It’s almost embarrassing, how much time I spend on watches”
COLLECTOR PORTRAIT
April 2021
Jane, a lawyer working in New York, shares her watch collecting journey. From the beginning, she took a selective approach to collecting, focusing on a few (...)
Should watch suppliers go into direct sales?
EDITORIAL
April 2021
This somewhat provocative and paradoxical question is prompted by the birth of watch incubator Watch Angels, backed by subcontracting group FM Swiss (...)
Hamilton, calibrated for a new era of watchmaking
INTERVIEW
April 2021
Hamilton, which offers affordable mechanical neo-vintage watches, and which committed early on to e-commerce, seems to have a better profile than other (...)
Mido watch owned by Ettore Bugatti fetches 272’800 euros
April 2021
The Mido watch personally owned by Ettore Bugatti has been sold by the Stanislas Machoïr auction house for 272’800 euros (more than 300’000 Swiss francs). (...)
Audemars Piguet offers a new “immersive” experience
April 2021
Audemars Piguet announces the launch of its very first public and immersive Masterclass entitled “Crack History’s Code”. This four-and-a-half-hour experience (...)
Dimension, sound, light: the digital illusion of reality
INNOVATION
April 2021
To appeal to collectors and beyond, replicating the physical experience online is a new imperative for the watch industry. The Covid-led lockdowns, the (...)
Maurice Lacroix finds its rhythm at a crucial moment
STRATEGIES
April 2021
Physical travel may have been interrupted, but we have never calculated so many time zones from home, what with all the Zoom meetings and remote sessions. (...)
Swiss startup Adresta launches digital watch safe app
INNOVATION
April 2021
ETH spinoff Adresta is officially bringing its digital safe for luxury watches to the Android and iOS app stores, making it ready for worldwide use. The (...)
Porsche: the right automotive partner for TAG Heuer?
HERITAGE
April 2021
While the traditional partnerships between watchmakers and car manufacturers have seen some major reversals in recent months, TAG Heuer believes it has (...)
Baltic and the blueprint for creating a watch brand in the 21st century
TESTIMONY
April 2021
Neo-vintage is all the rage in watchmaking, especially among millennials. Baltic, founded by representatives of that generation, is a start-up that has (...)