nterlaken is known for its access to the Bernese Alps and the Jungfrau, which is often referred to as the “Top of Europe”. The boutique is located in the heart of Interlaken, set against a picturesque mountain backdrop. Spanning an impressive 253.5 square meters on a single level with street access, the store offers an immersive space to explore the world of luxury watches.

The TimeVallée boutique in Interlaken aspires to become a meeting place for discerning travelers seeking a unique opportunity to develop their interest and access a curated selection of watches from some of the world’s most prestigious Maisons.

Its prime portfolio gathers a remarkably strong multi-brand offer, including Baume et Mercier, Bvlgari, Cartier, Chanel, Hermès, IWC Schaffhausen, Jaeger-LeCoultre, Montblanc, Panerai, Piaget and Roger Dubuis.

Each Maison is presented within its own exclusive branded environment, meticulously designed to offer clients a suggestive experience that transmits its unique identity. These dedicated spaces invite guests to cultivate a deeper curiosity for the intricate wonders of watchmaking.

The boutique showcases the signature design elements that characterize TimeVallée and entice all shoppers but also horology connoisseurs to visit. The elegant interiors in champagne-gold tones are complemented by a watch strap inspired marquee and distinctive golden tubes. Additionally, the space features a private VIP salon offering an intimate and refined setting where expert advisors will address individual needs and requests.

“We’re delighted to welcome another destination through our collaboration with Kirchhofer. This opening reinforces TimeVallée’s position as a reference in luxury watch retail and deepens our relationship with clients throughout their horological journey. As a Swiss company, opening in beautiful Interlaken feels especially meaningful to us,” said Hélène Maslin, Deputy Chief Executive Officer at TimeVallée.

TimeVallée is partners with Kirchhofer, a retailer with more than 80 years of history in Interlaken. Kirchhofer’s market expertise and team of multilingual advisors provide the ideal foundation to meet every client’s aspiration with care and genuine interest.

“Since 1944, Kirchhofer has been a leading Swiss retailer of fine watches and jewellery, dedicated to creating exceptional experiences for international travelers. TimeVallée perfectly embodies this ambition. Its refined multi-brand concept and strong global recognition offer an exquisite gateway to discovering Swiss watchmaking in its country of origin—a decisive asset for our international clientele in Interlaken,” said Stéphane Linder, CEO at Embassy Kirchhofer Group.

Following its global expansion to more than 50 boutiques, 2026 marks a strong new beginning as TimeVallée inaugurates the second flagship in its homeland, Switzerland. This milestone further reinforces its global positioning and strengthens its ability to serve and accompany customers traveling across the globe.