he Maison Kerbendanz is pleased to announce the appointment of Vahé Vartzbed as its new Chief Executive Officer, effective Monday, November 17, 2025.

His mission will be to carry forward the Maison’s legacy through two main strategic pillars: developing a selective distribution network of retailers specializing in independent watch brands — in order to showcase Kerbedanz ’s latest permanent collections and strengthen the brand’s presence among collectors worldwide — and building on the Maison’s historic expertise in personalized timepieces to meet the most demanding requests.

“I have always been fascinated by the creativity and depth that the founders of Kerbedanz instilled into the brand,” says Vahé Vartzbed, CEO of Kerbedanz. “In 2026, the Maison will celebrate its 15th anniversary, a milestone that will mark the continuation of our commitment to Haute Horlogerie, artistic crafts, and watchmaking complications on which Kerbedanz has built its foundations.”

The founders of Kerbedanz warmly welcome this appointment:

“The arrival of Vahé Vartzbed opens a new chapter in the history of Kerbedanz,” they declare. “His experience, international vision, and deep understanding of the independent watchmaking world will bring new momentum to the Maison, while staying true to the spirit of exclusivity, innovation, and symbolism that lies at the heart of Kerbedanz.”

Founded in Neuchâtel in 2011 by Aram Petrosyan and Kalust Zorik, Kerbedanz has, since its inception, embodied a dialogue between art, culture, and Haute Horlogerie. Renowned for its unique and symbolic creations, the Maison combines the ancestral know-how of artistic crafts with technical mastery of the highest level, offering collectors around the world timepieces imbued with meaning and emotion. Each creation is a work of symbolism, blending personalization, mechanical excellence, and artistic audacity. Long dedicated to the creation of exceptional bespoke pieces, Kerbedanz sought to assert its identity beyond individual commissions. The founders therefore envisioned an emblematic and timeless collection, capable of carrying the Maison’s pursuit of excellence onto the international stage.

The inspiration stemmed from the extraordinary timepiece Maximus, liberated from conventional watchmaking codes — the largest tourbillon ever created for a wrist, a record that has remained unmatched since 2017 — opening up a new horizon.

With this iconic creation, Kerbedanz now affirms its signature and shines across the world, while perpetuating its tradition of absolute perfection.