In watchmaking circles, people tend to mock Rolex fans
who buzz with excitement on social media because
the brand with the crown logo has made some minute
change – the shape of a hand, a touch of colour – to one
of its iconic models.
But they’ve got it all wrong. Because that is precisely the
essence of innovation as practised by Rolex.
In watchmaking circles, people tend to mock Rolex fans
who buzz with excitement on social media because
the brand with the crown logo has made some minute
change – the shape of a hand, a touch of colour – to one
of its iconic models.
But they’ve got it all wrong. Because that is precisely the
essence of innovation as practised by Rolex.
I
n watchmaking circles, people tend to mock Rolex fans
who buzz with excitement on social media because
the brand with the crown logo has made some minute
change – the shape of a hand, a touch of colour – to one
of its iconic models.
But they’ve got it all wrong. Because that is precisely the
essence of innovation as practised by Rolex.
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