The digital transformation of watchmaking


The digital transformation of watchmaking

Louis Erard to launch a blockchain-powered loyalty programme

INNOVATION

Español

Press release
January 2021


Louis Erard to launch a blockchain-powered loyalty programme

The new loyalty programme, designed in cooperation between Louis Erard and Qiibee, comes with an ad hoc branded web application, for all fans to track their transactions and pick their rewards.

L

ouis Erard and blockchain specialist Qiibee have just announced their partnership to launch the Swiss watch brand’s new, blockchain-powered loyalty programme.

The new loyalty programme, designed in cooperation between the Louis Erard and qiibee teams, comes with an ad hoc Louis Erard branded web application, for all fans to track their transactions and pick their rewards on their timing, instantly and seamlessly.

Collectors will now get rewarded with Louis Erard points for every purchase they make on louiserard.com, and will be able to exchange points for whatever they want, anytime and anywhere.

Louis Erard La Sportive limited edition in Europa Star watch magazine 2020
Louis Erard La Sportive Limited Edition


After every purchase, Louis Erard fans can collect, exchange and redeempoints via laptop or mobile.

Based on their history and preferences, customers can decide for themselves, receiving exclusive access to unique experiences, VIP discounts and miles from their favorite airlines and frequent flier programs, starting from the Miles & More network and Etihad Guest.

Louis Erard to launch a blockchain-powered loyalty programme
Le Régulateur Louis Erard x Vianney Halter


In 2021, collectors will also get their hands on all upcoming limited editions and drops, which can be reserved with the purchase of non-fungible-tokens, which are private, personal and linked to the limited-edition watch of choice. This guarantees the certainty to receive the limited edition to their door, via free shipment and before anyone else does, and to hear all the behind-the-scenes stories during the exclusive webinars with Louis Erard’s designers. Plus, they get their points, too.

louis_erard_la_sportive_limited_edition_titanium in Europa Star watch magazine 2020
Louis Erard La Sportive Limited Edition Titanium


Manuel Emch, Strategic Advisor at Louis Erard said: “Loyalty is a key element in any DTC strategy. Thanks to Qiibee’s plug-and-play loyalty program, we found the right way to reward our customers, offer them exclusivity and reinforce our brand strategy.”

Gabriele Giancola, Qiibee’s CEO, added: “We are excited to see loyalty-on-the-blockchain enter the luxury market and to help celebrate the personalized and deep engagement between Louis Erard and its fans across the globe, now viable through our proprietary solution. Working with Louis Erard has been amazing, and we look forward to what this partnership will be able to bring to life.”

EXPLORE ALL OUR EDITIONS SINCE THE 1930s ONLINE Louis Erard to launch a blockchain-powered loyalty programme

The Europa Star Newsletter


WATCH FILES
The digital transformation of watchmaking  

Launch of the Luxury Watch Barometer

March 2024
Expert Fred Levin (ex-LGI and Troverie) has introduced a new tool for measuring trade flows in the US watchmaking industry. We asked him three (...)

IWC Introduces Digital Watch Passports in Partnership with Arianee

December 2023
IWC Schaffhausen introduces My IWC Passport, a blockchain powered digital product passport linked to an individual IWC watch. Owners will be able to access (...)

EveryWatch: a new frontier in Big Data for watch sales

November 2023
With the expansion of the market for pre-owned watches, the transaction prices of certain models have been thrust into the spotlight. Newly launched (...)

Artificial Intelligence: the next big thing for the watch industry?

INTERVIEW

February 2023
Since the dramatic fall from grace of crypto and NFTs, attention has turned to artificial intelligence. But is AI just the latest in a long line of (...)

Watch CertificateTM – From marketplace to blockchain

CASE STUDY

January 2023
Blockchain certification is a hot topic for today’s watch industry. A French start-up that began life as a marketplace for watches now specialises in (...)

SevenFriday: solid expertise in community building

CASE STUDY

January 2023
Using blockchain to power an inclusive community, SevenFriday’s spin-off UPO7F will offer its platform and in-house technology as a service to other watch (...)

Jacob & Co. blazes a trail for NFT-crossover watchmaking

CASE STUDY

January 2023
Turning NFT art into a GPHG-nominated mechanical watch may not follow the rule book but for CEO Benjamin Arabov that’s the point – the Forbes ‘30 Under 30’ (...)

Dubois et fils: vintage movements tokenised on the blockchain

CASE STUDY

January 2023
Web3 solutions need not be executed on an industry-wide scale. A small Swiss brand has custom-built itself a blockchain as a ledger for traceability of its (...)

How TAG Heuer finds new aficionados through tech

CASE STUDY

January 2023
Accepting crypto-currencies or launching NFT-enabled watches is just the beginning for tech-savvy CEO Frédéric Arnault, who wants to make TAG Heuer the (...)

Hedging against crypto uncertainty

January 2023
With market crashes and the dramatic downfall of exchange giant FTX dominating the headlines, 2022 ended with the crypto world in chaos. So, are brands and (...)

The metaverse: is it right for the watch world?

January 2023
With the metaverse forecast by analysts to generate US$5 trillion in consumer and enterprise value by 2030, its potential seems too big to ignore, and (...)

Web3: dream or delusion?

EDITORIAL

January 2023
The new version of the internet that we’re told will be immersive and decentralised, encompasses such a broad range of realities (or “virtualities”, perhaps) (...)

Decoding Web3 solutions in watchmaking: Origyn

CASE STUDY

November 2022
Origyn is an emerging player in blockchain solutions for the luxury and watch industries. What benefits does its solution bring to the value chain? In this (...)

Decoding Web3 solutions in watchmaking: Aura Blockchain Consortium

CASE STUDY

November 2022
Aura Blockchain Consortium is a key player in blockchain solutions for the luxury and watch industries. What benefits does its solution bring to the value (...)

Decoding Web3 solutions in watchmaking: Arianee

CASE STUDY

November 2022
Arianee is a key player in blockchain solutions for the luxury and watch industries. What benefits does its solution bring to the value chain? In this (...)

Is the NFT hype over?

WEB3

October 2022
First a frenzy, then a collapse: the world of NFTs and cryptos has had a tumultuous year. Since then, there has been little news from watch brands on this (...)

Adresta joins forces with Swisscom to track watches online

INNOVATION

July 2021
The Zurich-based start-up, a spin-off of ETH Zurich, aims to track the life cycle of watches by The Zurich-based start-up, a spin-off of ETH Zurich, aims (...)

Visiodome: a new solution for remote presentations

TECHNOLOGY

July 2021
Since the outbreak of the pandemic, one of the most challenging issues for the watch industry has been how to present and display watches remotely. Several (...)

Why Louis Erard is going into blockchain and NFTs

INTERVIEW

July 2021
Digital tokens or “non-fungible tokens” (NFTs), located on the blockchain, have been the subject of considerable hype since a virtual work of art was sold (...)

Blockchain on the move in the watch industry

INTERVIEW

May 2021
Announcements are coming out about alliances between luxury brands around shared blockchain solutions. One of the most important players on this booming (...)

SevenFriday, a pioneer in digital watch authentication

May 2021
While there’s been a lot of talk about the application of blockchain technology to guarantee the authenticity of watches, independent brand SevenFriday has (...)

Dimension, sound, light: the digital illusion of reality

INNOVATION

April 2021
To appeal to collectors and beyond, replicating the physical experience online is a new imperative for the watch industry. The Covid-led lockdowns, the (...)

eBay unveils ambitious plans for its watch segment

E-COMMERCE

March 2021
Online marketplace eBay has its sights on the top end of the market, starting with watchmaking. The e-commerce behemoth has just set up a new (...)

Ariel Adams on the digital evolution of the watch industry

CONVERSATION

décembre 2020
The founder of aBlogtoWatch shares his thoughts as new digital initiatives are piling up this year in reaction to the pandemic crisis. A candid (...)

Watches will have their own biometric passports

INNOVATION

November 2020
To replace the traditional authenticity papers, Origyn, a new Swiss foundation, is offering biometric recognition of watches by means of a simple (...)

Is the luxury watch industry ready for Blockchain?

GUEST COLUMN

août 2020
A new crop of start-up technology companies would have you believe so. But are the brands biting?

Digital certificates enter the collecting scene

BLOCKCHAIN

July 2020
Digital certificates are about to infiltrate the world of collectors’ watches via an initiative by the authors of the famous “Only” watchmaking book series, (...)

Instagram Live: social media show their limits

CORONAVIRUS CHRONICLES

June 2020
Numerous players in the watch industry have responded swiftly to the absence of physical encounters by increasing the number of sessions and interviews (...)

Tomorrow, a digital twin for watches

BLOCKCHAIN

May 2020
The pandemic crisis that the watch industry is going through is also accelerating its digital transition. Among the most promising elements of this is the (...)
Europa Star

Watchmaking’s “pre-Netflix” moment

CORONAVIRUS CHRONICLES

April 2020
The pandemic has led to the accelerated digitisation of our daily life. However, the watch industry finds itself still stuck at a stage similar to that of (...)

Online sales in the fast lane

CORONAVIRUS CHRONICLES

April 2020
The coronavirus crisis is leading to grand-scale initiatives, such as total lockdowns, which would have been considered impossible only a few weeks ago. We (...)

Talking watches at Google

IN THE SILICON VALLEY

January 2020
To say that Google has been quite active on the smartwatch front last year year would be an understatement. In January 2019, it acquired the Fossil Group’s (...)
Europa Star

“Swiss brands left too much space for generic websites”

MARIO PESERICO

December 2019
In our latest report about the transformation of the watch world, we selected six major issues which are having a profound impact on the industry’s present (...)
Europa Star Europa Star

Watchmaking in the age of digital complexity

EDITORIAL

December 2019
Watchmaking has now fully entered the age of digital complexity. Unlike the well-oiled networks of the past, the jungle we’re dealing with today is more or (...)
Europa Star Europa Star

“White glove” delivery, popular in China, comes to Switzerland

E-COMMERCE

September 2019
Gübelin is expanding its e-boutique by offering personal one-day delivery for online orders of watches starting at CHF 5,000. The Swiss retailer’s digital (...)
Europa Star

Watchdreamer: the leasing formula

E-COMMERCE

July 2019
Paying in monthly installments is already standard practice in the automotive industry. In Switzerland, a startup now offers to buy watches on credit. The (...)
Europa Star

Mechanical, quartz or connected?

INDUSTRY

June 2019
Is there still room for every category of timepiece in the 21st century? Innovation suggests there is. But only the market can give us the definitive (...)
Europa Star Europa Star Europa Star

Gucci: “The watch industry must move on e-commerce”

INTERVIEW

May 2019
A major player in the watch industry, Gucci has just launched the Grip, a new collection based on the universe of its creative director Alessandro Michele. (...)
Europa Star

Vacheron Constantin in the Blockchain

DIGITAL CERTIFICATION

May 2019
The Geneva manufacture will use the new technology to produce forgery-proof digital certificates for its Les Collectionneurs timepieces. The innovation was (...)
Europa Star Europa Star

Movado Group: how to stay relevant in the digital age

STRATEGY

May 2019
The American group is undertaking several initiatives to keep on track with new generations: it has just acquired fashion brands MVMT and Olivia Burton, (...)

Instagram, “long time” and “short time”

OPINION

March 2019
The paradox of the supposedly forward-looking new networks is that they constantly plunge us into a distant and magnified past. The internet has given us (...)

“Bridging connection and complication”

FREDERIQUE CONSTANT

February 2019
Frederique Constant has passed the 30 year mark. With characteristic discretion and a style that is anything but exuberant, the brand recently acquired by (...)
Europa Star Europa Star

A new e-retail formula in the United States

DISRUPTION

February 2019
An expert of the American watch retail network has come up with a system where brands and representatives could finally cooperate in terms of online sales. (...)

Digital vs. analogue

WATCHWORDS

January 2019
“Analogue” stands apart. It’s real and authentic. It’s vinyl, it’s 35mm. What you see is what you get. It’s kind of vintage, and it’s cool (...)
Europa Star Europa Star Europa Star

Watches and bitcoins

DISRUPTION

November 2018
New virtual currencies like the famous bitcoin are just early arrivals in a new digital revolution, the blockchain. The first timepieces inspired by this (...)

Being together (in real life)

EDITORIAL

August 2018
As the virtual world spreads out to encompass every aspect of our lives, the need for direct contact, physical presence, face-to-face dialogue, coming (...)
Europa Star Europa Star

Online exclusivity: will luxury brands win this war?

E-COMMERCE

August 2018
Producers of high-end goods recently won an important case before the European Court of Justice. The latter banned retailers from selling products on third (...)

BrandCloud and the omnichannel model

RETAIL

August 2018
This is an ambitious project, almost frightening by its scope. But it is worth a closer look, since its ultimate aim is to create a simple and effective (...)

Mechanical smartwatches

CONNECTION

July 2018
In rapid succession, starting with an advance announcement, the start-up X-One and Frederique Constant both recently presented mechanical smartwatches. A (...)
Europa Star Europa Star

How digital democratised luxury

STUDY

May 2018
Luxury today is open to more and more people, with digital technology having had a huge impact on this change. Piers Schmidt reports on how he believes the (...)
Facebook Instagram Linkedin Youtube

The Europa Star Newsletter

© 2024 EUROPA STAR - ALL RIGHTS RESERVED.