Swiss made

Swiss made

THE WATCH FILES

Swiss made

The label is critical to the global appeal of Swiss watchmaking and has been subject to several developments over the last decade. A selection of Europa Star articles on the topic.

Porrentruy: the little-known “other” hub of Swiss watchmaking

Porrentruy: the little-known “other” hub of Swiss watchmaking

Unlike that of Geneva, the Joux Valley, La Chaux-de-Fonds, Le Locle, Biel or other places, the history of watchmaking in Porrentruy tends to be overlooked. (...)

Swiss Made: The debate flares up again…

Swiss Made: The debate flares up again…

CORONAVIRUS CHRONICLES

…or perhaps it never ended. But the breakdown of the supply chains due to the pandemic is certain to put the label under more pressure. Both the advent of (...)

“I did not envisage such a tough fight in Parliament”

“I did not envisage such a tough fight in Parliament”

SWISS MADE LAW

JEAN-DANIEL PASCHE President, Federation of the Swiss Watch Industry FH

“The Swiss made label is useful to brands trying to justify themselves”

“The Swiss made label is useful to brands trying to justify themselves”

SWISS MADE

Edouard Meylan, the young and dynamic boss of the venerable H. Moser & Cie brand, created one of the buzzes he’s so good at generating (having tried his (...)