About Swatch group

THE WATCH FILES

Swatch Group

This selection of Europa Star articles trains the spotlight on the world largest watch group, look at its strategy, plans and performance, as well as its most emblematic timepieces.

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Swatch Group, champions of the medium range

VERBATIM

March 2017

Of the three major Swiss watchmaker groups, only the Swatch Group has fundamentally industrial origins. While Richemont and LVMH have, with a forced march, (...)

Tissot: reborn from Rock

HISTORY

January 2017

In 1974, Tissot sold precisely 919,200 watches with mechanical calibres of its own manufacturing. Ten years later, in 1984, the total number of watches (...)