About Swatch group

Swatch Group

THE WATCH FILES

Swatch Group

This selection of Europa Star articles trains the spotlight on the world largest watch group, look at its strategy, plans and performance, as well as its most emblematic timepieces.

Rado and the alchemy of ceramics

Rado and the alchemy of ceramics

The brand made the art of ceramics its own. But now that a growing number of brands are adopting the material, it is having to redouble its R&D efforts (...)

Jaquet Droz seeks new dynasties to conquer

Jaquet Droz seeks new dynasties to conquer

It used to supply the courts of kings and queens, and even the emperors of China. Today, the historic brand from Neuchâtel intends to supply exclusively (...)

“I've set Tissot a target of 5 million watches a year”

“I’ve set Tissot a target of 5 million watches a year”

Not all Swiss watch brands subscribe to the strategy of scaling back production as part of the industry’s push upmarket. Some use a different playbook, as (...)

Longines: “High-end brands don't have a monopoly on legacy!”

Longines: “High-end brands don’t have a monopoly on legacy!”

In an interview with Europa Star, CEO Matthias Breschan discusses three key points which he believes are crucial to Longines’ future… and how he intends to (...)

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How AI is revolutionising sports timing

How AI is revolutionising sports timing

OMEGA

As the Official Timekeeper at the Paris 2024 Olympic and Paralympic Games, Omega calls on the services of Swiss Timing, part of Swatch Group. Beyond (...)

Hamilton: “Lack of competition can be a problem, too”

Hamilton: “Lack of competition can be a problem, too”

INTERVIEW

Hamilton, with its American roots, has become a pillar of “accessible” Swiss watchmaking. Its Ventura is particularly in the spotlight this year. But as (...)

Tissot, neo-vintage and connectivity

Tissot, neo-vintage and connectivity

INTERVIEW

Tissot, the flagship brand of affordable Swiss watchmaking, has unveiled a new version of its T-Touch Connect Solar watch, the result of significant (...)

“Breguet holds a special place in people's hearts”

“Breguet holds a special place in people’s hearts”

INTERVIEW

A major launch for the brand, the two Type XX models that were introduced this year are the contemporary face of this iconic line. Any reinvention of a (...)

Blancpain: “A reinvention, not a replacement”

Blancpain: “A reinvention, not a replacement”

INTERVIEW

The Fifty Fathoms 70th Anniversary Act 2 – Tech Gombessa introduces an innovative feature, adapted to longer, deeper dives. It also has wider implications. (...)

Watch Q&A with... Vivian Stauffer – Hamilton

Watch Q&A with... Vivian Stauffer – Hamilton

“Actually, our strategic priorities are already mainly oriented towards 2024”

Watch Q&A with... Franz Linder – Mido

Watch Q&A with... Franz Linder – Mido

“Highlight our leading position in affordable fine Swiss watchmaking”

Watch Q&A with... Adrian Bosshard – Rado

Watch Q&A with... Adrian Bosshard – Rado

“Our top priority is to continue to talk about the many advantages of high-tech ceramic”

Mido revives the TV shape

Mido revives the TV shape

The brand, established in 1918, has over a century of archives to inspire its regular releases of retro styles. Exactly fifty years after the launch of the (...)

Watch Q&A with... Marc Aellen – Certina

Watch Q&A with... Marc Aellen – Certina

“Protect our brand and the quality and security it stands for”

At Hamilton, 40% of sales are online

At Hamilton, 40% of sales are online

INTERVIEW

The Swiss brand with American roots celebrated its 130th anniversary in 2022 with a slew of special watches, from the Railroad to the Murph. What are CEO (...)

Certina's multiple-choice watches

Certina’s multiple-choice watches

Swatch Group’s mid-range brand has launched the DS+ concept of interchangeable components for a watch that can be given multiple looks. The idea was (...)

Rado: getting to the heart of the matter

Rado: getting to the heart of the matter

INNOVATION

The most successful techniques go hand-in-hand with an intimate knowledge of the materials from which watches are made. Comadur, a top materials (...)

Swatch x Omega: what madness is this?

Swatch x Omega: what madness is this?

EDITORIAL

All it took was the announcement of an unprecedented and vaguely incestuous marriage between Swatch and the Speedmaster Moonwatch, Omega’s iconic timepiece, (...)

Breguet, a meeting with Lionel a Marca

Breguet, a meeting with Lionel a Marca

INTERVIEW

The Marine Hora Mundi is Breguet’s first timepiece of 2022 to bear the signature of new CEO Lionel a Marca, who was appointed last year. We took the (...)

Jaquet Droz's radical reboot

Jaquet Droz’s radical reboot

INDUSTRY

After a long period of silence, Jaquet Droz’s new CEO, Alain Delamuraz, has announced his policy to revolutionise the brand’s strategy from top to bottom. (...)

“Quartz is back in force at Tissot”

“Quartz is back in force at Tissot”

INTERVIEW

The giant from Le Locle is seeing strong growth in its electronic output for the first time in several years, thanks to the success of its PRX model. It’s a (...)

The Swatch Group's beginnings in China

The Swatch Group’s beginnings in China

FROM OUR ARCHIVES

What lies behind the Swatch Group’s strong presence in the Chinese market? What were the main stages of its expansion in the country? The Europa Star (...)

Certina: “Stabilise quartz, grow mechanical watches”

Certina: “Stabilise quartz, grow mechanical watches”

INTERVIEW

As Certina continues to boost its profile in automatic watches, it is asserting its legitimacy in the popular niche of diving models. The affordable brand (...)

“We must highlight Longines' pioneering role in watchmaking”

“We must highlight Longines’ pioneering role in watchmaking”

INTERVIEW

Last year, Matthias Breschan took over the top job at Longines from the legendary Walter von Känel, who turned the brand into a commercial “war machine”. As (...)