Our thematic selections of watches

Watch trends 2019: Art for art’s sake

WATCH SELECTION - EUROPA STAR

By Pierre Maillard

July 2019

A certain conformism reigns among watchmakers, who tend to follow what they see as the predominating trend of the time – which today means the great vintage wave. Others prefer not to deviate from the path they have carved out for themselves, make no concessions to fashion and are proud to present their own unique creations. Their creativity enriches watchmaking.

Watch trends 2019: Art for art’s sake

WATCH SELECTION - EUROPA STAR

By Pierre Maillard

July 2019

Watch trends 2019: Art for art's sake

A certain conformism reigns among watchmakers, who tend to follow what they see as the predominating trend of the time – which today means the great vintage wave. Others prefer not to deviate from the path they have carved out for themselves, make no concessions to fashion and are proud to present their own unique creations. Their creativity enriches watchmaking.

It’s unexpected, to say the least, to see a flying tourbillon celebrating Flower Power, or to see a watchmaker asking an artisan under the influence of psychotropic substances to use grand feu cloisonné enamel to create psychedelic designs.

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