New watch brands

New watch brands

THE WATCH FILES

New watch brands

Thanks to new tools such as digital crowdfunding, the number of new watch projects being launched each year continues to explode. Europa Star looks at some of the emerging players in this space.

Aera, the start-up with generations of experience

Aera, the start-up with generations of experience

Founded in 2022, Aera brings together two families that have been active in watchmaking for several generations, in different market segments and from (...)

Renaud Tixier takes the stage

Renaud Tixier takes the stage

Renaud Tixier is a newly formed brand whose protagonists, two independent watchmakers, have already shown that their talents are ideally matched. An (...)

Emerging brands: an abundance of creativity

Emerging brands: an abundance of creativity

GALLERY

Young emerging brands – as well as ‘re-emerging’ brands – bring that touch of madness and freshness that is breathing new life into the art of horology. Here, (...)

Duke brings Haute Couture thinking to watchmaking

Duke brings Haute Couture thinking to watchmaking

A recent arrival in the Haute Horlogerie segment, Duke can count on the services of Manufacture Grand-Ducale. It also benefits from the considerable (...)

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The entrepreneurs behind a new scene for watchmaking

The entrepreneurs behind a new scene for watchmaking

Guillaume Laidet at Nivada Grenchen and Vulcain, Etienne Malec at Baltic, Andrea Furlan at Furlan Marri: all three are part of a new generation of (...)

Alexandre Labails: watchmaking without limits

Alexandre Labails: watchmaking without limits

PORTRAIT

Alongside Jean-François Mojon (Chronode) and designer Benjamin Muller, the young entrepreneur has set himself a bold challenge, with the creation of a brand (...)

Charles Zuber: a creative legacy continued

Charles Zuber: a creative legacy continued

A highly regarded watch and jewellery designer, Charles Zuber left an immense creative legacy that a group of business associates want to bring to light. (...)

Introducing Charles Zuber

Introducing Charles Zuber

Named after a master jeweller who passed away in 2012, the Charles Zuber brand gave the first presentation of Perfos, its debut watch, in July 2019. Then (...)

Depancel, a community-based approach to watchmaking

Depancel, a community-based approach to watchmaking

Depancel was founded in 2018 and draws its inspiration from French vintage cars. The brand gives its community many opportunities to get involved in the (...)

Adam Benedict: the resilience of a family watch tradition

Adam Benedict: the resilience of a family watch tradition

It is a fascinating story. It all began with a Jewish family who ran a watch factory in Russia until the 1917 revolution, when they moved their operations (...)

“My brand was born from the watch archives”

INTERVIEW

The first two models of Sherpa Watches, the Ultradive and OPS, are directly inspired by vintage models from Swiss brand Enicar. They reinterpret the (...)

Philipp Plein enters the watch industry with a “maximalist” approach

Philipp Plein enters the watch industry with a “maximalist” approach

INTERVIEW

You either love it or you hate it. The fashion designer known for his bold, fun, flashy and loud style is introducing his first line of watches and (...)

BA111OD launches a tourbillon for less than CHF 4'000

BA111OD launches a tourbillon for less than CHF 4’000

Thomas Baillod, founder of a watch sales concept turned into a brand, unveils “Chapter 4, The Veblen Dilemma Tourbillon”, priced at CHF 3’920. This hand-wound (...)

Verax: Street made watchmaking

Verax: Street made watchmaking

PORTRAIT

Founded by an anonymous collective in the “street-luxury” segment, Verax is offering its first timepiece combining the codes of urban culture with those of (...)

Entry-level Swiss watchmaking on the counter-offensive

Entry-level Swiss watchmaking on the counter-offensive

INTERVIEW

Alexander Bennouna, former CEO of Victorinox watches and an expert in the challenges facing the most affordable segment of Swiss watch production, is (...)

Baltic and the blueprint for creating a watch brand in the 21st century

TESTIMONY

Neo-vintage is all the rage in watchmaking, especially among millennials. Baltic, founded by representatives of that generation, is a start-up that has (...)

Watch Angels: a watch incubator is born

Watch Angels: a watch incubator is born

INDUSTRY

We are witnessing the emergence of a new category in the watch industry. The “incubation workshop” is neither licensing nor crowdfunding; it takes (...)

Kauri, an independent watchmaker's journey

Kauri, an independent watchmaker’s journey

NEW BRAND

Samuel Gillioz first trained at the Ecole d’Horlogerie in Geneva before honing his skills with some of the most prestigious watchmakers, including Vacheron (...)

Stefano Ricci presents its first range of watches

Stefano Ricci presents its first range of watches

Stefano Ricci, the Florentine luxury lifestyle brand for men, presents Octagon, its first range of watches. The collection consists of a Perpetual (...)

Timeless: the new brand with a retro-futurist design

The daring and successful gamble taken by a young 3D illustrator from French-speaking Switzerland with a passion for watchmaking was to launch his own (...)

Bianchet Tourbillon B 1.618 Openwork

Bianchet Tourbillon B 1.618 Openwork

Born from the desire to create fine timepieces entirely made in Switzerland, Bianchet introduces the Tourbillon B 1.618 Openwork, a multi-purpose (...)

New brand Tribus starts as Liverpool’s horological sponsor

Spearheaded by the three sons of famous watch entrepreneur Christopher Ward, Tribus launches with a commitment to Swiss engineering, storytelling and (...)

The watch inspired by ants

The watch inspired by ants

It is on this formidable species that watchmaker Luc Pellaton, creator of the WATCHe brand, and contemporary Chinese artist Chen Zhiguang are basing their (...)

Anywhere by Krayon

Anywhere by Krayon

ASTRONOMY

Awarded with the Innovation Prize at the 2018 GPHG, watchmaker and mathematician Rémi Maillat is now offering a simplified – if one can call it that – (...)