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Maurice Lacroix: New Quality Seal for the Masterpiece Collection

September 2003




Maurice Lacroix: New Quality Seal for the Masterpiece Collection

The exclusive mechanical timepieces in the Masterpiece Collection, with their highest quality Swiss movements, attractive complications especially developed for the collection, design perfection, masterful finishing, and precious materials, stand for the quintessence of the traditional art of watchmaking. Maurice Lacroix underscores this with a new Masterpiece Quality Seal.
This seal is only awarded to real Masterpieces which meet stringent standards as well as the criteria established for the Masterpiece Collection. These criteria are an expression of the passion for the art of watchmaking instilled in each individual detail, as well as the meticulous approach Maurice Lacroix take in developing, creating and assembling mechanical watches. With the watches of the Masterpiece Collection it is the stated objective of Maurice Lacroix to create timekeeping masterworks with lasting value.

Primary Criteria for a Masterpiece:

1.Historical or contemporary mechanical movements with attractive complications, developed especially for the Masterpiece Collection. 1
2.Modified and hand-decorated 2 movements with components of the highest quality. 3
3.Precision tested in 5 positions (fully wound and after 24 hours).
4.Skeleton rotor on automatic movements. 4
5.Intricate solid silver dials.
6.High quality folding clasps on straps and bracelets.
7.Screwed caseback with sapphire crystal.

http://www.mauricelacroix.com
Contact: [email protected]
(please credit Europa Star)

Source: Maurice Lacroix media release
September 2003