“Live your Passion”: 15 years of success for Frederique Constant

Frederique Constant announces a growth rate of 30% over the past nine months. Since its launching in 1988 the company has achieved an annual average growth rate of 30%. With a current production of over 41,000 watches per year the brand has enforced its position in Europe, the Middle- and the Far-East as well as in the USA.

15 years of growth
In 1988, the year the company was founded, Aletta and Peter Stas decided to create and develop luxury watches at reasonable prices. Today, Frederique Constant is a brand with a 15-year-old tradition. With its slogan: “Live your Passion”, the brand wants to reach those who transform their passion into success. Frederique Constant time-keepers want to open the door to a special world of luxury and dream.

The first collection counted six models and was launched in 1992. In 1999 the brand launched the first models of the Highlife™-Line: the Triple-Time and the Heart-Beat collections (the first time-keeper in watch history to unveil the escapement and the balance wheel - the heart of the Frederique Constant mechanical movement). In 2000, the first Tourbillon was introduced. At the same time, the Highlife™-Line was enriched by watches designed specially for women . Today the brand counts three lines: Highlife™, Persuasion and Classics as well as 17 collections.

High quality time keepers and exquisite design
The Frederique Constant watches are highly precise and exceptional timepieces, embedded in exclusive design. The intricate mechanical movements are produced with specialised finishing methods. The production encompasses all steps, from the design to the final assemblage.

New measurement functions are regularly implemented. Attention for detail does not stop with the movement but is as much valid for the other parts of Frederique Constant watches: the cases, dials, hands crowns, straps, and bracelets. All individual components are finished by the brand's experienced craftsmen.

All Frederique Constant models are created and developed in-house. Sometimes external designers are consulted for a specific series of models. Purist lines and a classical-contemporary style are the guidelines since the launch of the brand in 1988.

The future
The main objective in the Frederique Constant company strategy is to remain independent. To be independent enables a brand to act faster and more flexibly than other brands. “While we are independent, however, we do depend on very close relationships with our distribution partners. Together, we achieved over 30% of growth when comparing 2002 with 2001”, says Peter Stas.

The company will continue doing what it does best: creating new Frederique Constant watches with passion. A number of very interesting new developments are in development. Further, the brand continues to strengthen its close relationship with distributors and retailers. In the years to come, it aims to increase its worldwide retail network from 850 points-of-sale today to 1500 in 2005.

http://www.frederique-constant.com
Press Contact: [email protected]
(please credit Europa Star)

Source: F Constant press release
November 2003