The watchmaker broadens its ladies’ collection with a bold new model that fires up the imagination and unveils a personalized secret message on the dial.

The Marguerite is part of the Margot line, the brand’s very first ladies’ model, and it has been a great entry into a new market for Christophe Claret. The watch is inspired by a unique sense of playfulness and romance and with its latest addition, Christophe Claret seems to be trying to strike a balance between the transience of time with the longevity of love.

At the heart of this poetic watch is another story of love, this time between two butterflies that flit around a daisy whose petals are set with more than 220 diamonds. The darker one, symbolizing the female, is perched on a daisy petal that rotates every hour. The lighter one is the male, which indicates the minutes.

The case is on the large side, coming in at 42.5mm. But then again, there’s a lot of bling on this watch, and it needs plenty of space to be expressed beautifully.

For example, there are a total of 609 diamonds, adding up to whopping 2.49 carats and putting most diamond engagement rings to shame. The bezel is set with 312 diamonds, the lug at 6 o’clock is set with 34 diamonds, and the lug at 12 o’clock is set with 42 diamonds..

As if the diamonds were not enough to fire up the romance, the watch also unveils a personalized secret message on the dial. The dial can either tell the time or display text that reads “Il m’aime passionnément” (He loves me passionately). This message can also be personalized on the brand website.

The change between the two displays is done via a pusher at 2 o’clock, which rotates the metallized transparent sapphire upper disk bearing a mosaic of transparent squares over a fixed white mother-of-pearl lower disk overlaid with a pad-printed black varnish.

All this is achieved thanks to the self-winding manufacture movement whose double barrel ensures an impressive 72-hour power reserve. The sapphire caseback also provides an opportunity to admire the movement’s oscillating weight sculpted like a daisy and set with eight rubies.

Even the back of the watch has the playful “He loves me… he loves me not” game. When the winding rotor stops, the ruby that is nearest to the red heart indicates the answer “yes” or “no” indication in the centre.

Because of all its shimmer and shine, the watch will set back customers about 88,000 Swiss francs, a price that hasn’t been helped by the fact that this is a very limited edition release of only 30 pieces.

Despite the price, this is an undeniably romantic timepiece. And it’s one more testament to the brand’s determination to develop a full-fledged feminine collection that consists of serious complications exclusively devoted to women.