The BASELWORLD 2011 World Watch and Jewellery Show is in the best possible position in the run-up to its start: the industry’s key brands will be presenting their innovations in Basel from 24 to 31 March 2011. The preparatory work for the new halls being built for BASELWORLD 2013 has also been successfully com¬pleted.

The current level of registrations for BASELWORLD 2011 shows that the World Watch and Jewellery Show will be occupying pole position within the sector next spring too. All the eminent watch and jewellery brands, and also all the key diamond, precious-stone and pearl suppliers, will be present in Basel.

Proven concept maintained

The show management is expecting more than 1800 exhibitors and in excess of 100 000 professional visitors from all over the world at BASELWORLD 2011. The successful concept of the past few years is being maintained and refined: the exhibiting companies will be provid¬ed with sufficient space to present their collections and brand worlds within clearly delimited sectors at the show.

It is particularly gratifying to see that brands which have tried out other marketing instruments over the past few years on account of the eco¬nomic crisis are now coming back to BASELWORLD as the interna¬tionally leading show. As a source of inspiration for the luxury goods industry, the World Watch and Jewellery Show will thus be able to highlight its key importance in the coming year too.

First construction phase for new hall buildings completed

The exhibition site in Basel is undergoing a major revamp with a view to BASELWORLD 2013. With investments totalling some 430 million Swiss francs, Hall 1 is being extended towards Exhibition Square, Building 3 next to the car park is being rebuilt, and the two new hall complexes are being linked via a two-storey building above Exhibition Square.

The preparatory work required for the construction of the new halls was completed in mid-October already. Alongside the installation of provisional steel construction frames, a connecting tunnel was erec¬ted between the present Hall 1 and Hall 3. The actual building work for the new exhibition halls will only start after BASELWORLD 2011.

BASELWORLD 2011 – The World Watch and Jewellery Show

Date: Thursday, March 24 to Thursday, March 31, 2011

Organiser: MCH Swiss Exhibition (Basel) Ltd.

www.baselworld.com

[email protected]