Audemars Piguet was rewarded in Paris during the “Grand Prix Stratégies Firstluxe.com du luxe 2010” for the “Royal Oak Offshore Grand Prix” digital campaign carried out in partnership with Swiss company IC-Agency, specialized in Luxury Digital-Marketing.

Created in 2005, the Grand Prix Stratégies du Luxe has been rewarding campaigns from the biggest French and international brands based on their relevance, creativity and integration within the corporate strategy for 5 years.

Audemars Piguet has been rewarded with a mention for the Luxury Social Media and Online Advertising international campaign carried out with IC-Agency for the launch of the “Royal Oak Offshore Grand Prix” model produced as a limited edition for the Formula 1 Bahrain GP in March 2010.

A true commercial success – the whole collection had been sold at the end of the campaign, this operation has been an online achievement as well. Within 6 weeks, 250 million impressions were delivered to the target audience. With more than 26’000 new qualified Fans on Facebook, increased brand awareness in search engines and controlled acquisition costs despite the use of premium websites, this international multiplatform campaign managed with the support of IC-Agency was able to leverage the best of digital opportunities to address Audemars Piguet’s ambitions.

For David Sadigh, CEO of IC-Agency, « Audemars Piguet is a very high-end, iconic watchmaking brand particularly active in the field of digital. We are proud that our 100% Swiss partnership, uniting the teams of Audemars Piguet in Le Brassus and IC-Agency in Geneva, was rewarded during this event.”

This 2010 edition of the “Grand Prix Stratégies Firstluxe.com du luxe” was won by Hermès for the event, participative website dedicated to the “Voyage d’Hermès” perfume.

Source: IC-Agency: www.ic-agency.com

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