Ice-Watch®, the popular timepiece brand, launched in the United States in December 2009, has now developed its e-commerce site, ice-watch.us, with Ice-Watch collections now available for shipping in the United States.

All colors and styles that are distributed in the United States will be available for purchase through the brand’s website. With worldwide distribution in more than 1,000 retailers across more than 80 countries, Ice-Watch is expanding their business model to reach customers beyond the brick-and-mortar to coincide with changing consumer trends.

“Studies are showing close to a 27 percent increase in online shopping this holiday season,” says CEO of Kronos America, Christian Jamin. “The launch of our e-commerce site puts us just in time to capitalize on this consumer shopping trend.”

The fresh and innovative designs synonymous with Ice-Watch offer an affordable, water-resistant and uni-sex alternative to the fashion timepieces found in today’s modern marketplace. With price points starting at $85, customers can mix and match collections featuring a spectrum of bright colors; band textures, including silicon and polycarbonate luminous hands and the signature Ice-Watch logo on crown, case back and dial.

Source: Ice-Watch

For more information, visit www.ice-watch.us