Bernie Ecclestone was recently mugged in London, and his Hublot watch was stolen from his wrist. That same day, he sent a picture along with a short note to Jean-Claude Biver that said: “See what people will do for a Hublot”.

Since both men have such a great sense of humour, they agreed to make an advertisement – just for fun - that appeared in the Financial Times and the International Herald Tribute. Note that the photograph has not been retouched!