Bulgari signed a strategic partnership with Hengdeli Holdings Limited, the largest retail company of high-end watches through multibrand watch stores located in mainland China.

In light of this agreement, Hengdeli will be the sole distributor of Bulgari watches through multibrand watch stores located in mainland China.

The agreement, to last for five years, aims at further increasing the visibility of Bulgari watches in the Chinese market through a presence in over 50 multibrand stores, located in the main cities of mainland China, which will be gradually opened in the next five years.

Francesco Trapani, Chief Executive Officer of the Bulgari Group, commented: “The agreement with Hengdeli is very important for Bulgari: on one hand, it will allow us to even more effectively cover the watch market, in an area with a huge potential such as mainland China where we already have 20 monobrand stores; on the other hand, this agreement, signed with one of the most important companies in the world for the distribution of international high-end watch brands, proves that our strategy for the watch business is correct and extremely competitive”.

Cheung Yuping, Chairman of Hengdeli Holdings Limited, commented: “One of our important goals is to cooperate with top international brands to develop China luxury market. The Bulgari agreement is a very important milestone in our Group development. Bulgari is a distinguished brand name in the international luxury market and produces wonderful watches. We believe, with this agreement, that both companies can further develop their business and consumer recognition”.

Source: Bulgari

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