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Corum “First Lady” at 2010 Swiss Watch Campaign Prize

October 2010


A jury of horology professionals, brought together by the magazine “Montres Passion”, has rewarded the Miss Golden Bridge model with a double award; the Women’s watch of the year 2010 and overall 3rd Prize of the Jury.

Before a panel of 500 people, Mr Antonio Calce, CEO of Corum, received the double award for the Miss Golden Bridge. Elected under total impartiality, the timepiece establishes itself among three horological references and as the Women’s watch of the year 2010.

Corum “First Lady” at 2010 Swiss Watch Campaign Prize

Antonio Calce declared: “This prize pays tribute to Corum’s 160 employees, its partners and suppliers, who contribute to the evolution of the brand and its timepieces all around the world. It is recognition of our know-how in the feminine universe of high horology, and a strong message for Corum, who forms its creations in a long term strategy”.

An exceptional movement

Launched at Baselworld this year, the Miss Golden Bridge combines the substance of high horology and feminine elegance. The movement remains an exceptional achievement and a unique watchmaking expression. Composed of 140 elements, offering a balance wheel with variable inertia, a barrel with slipping spring, a power reserve of 40 hours, and hand-engraved bridges and plate made of fine gold. This concentration of watchmaking know-how is staged in a new, slender, curved tonneau shaped case made of 18kt red gold.

Corum “First Lady” at 2010 Swiss Watch Campaign Prize

A feminine model by excellence

This prize is also recognition that Corum holds a place in the feminine watchmaking universe. The brand benefits from a strong legitimacy in sports watches, particularly with the Admiral’s Cup collection. For around five years, Corum has invested in the in-depth development of its 4 pillars by function and by gender. The Miss Golden Bridge is exclusively dedicated to women’s wrists.

Source: Corum

www.corum.ch