The Bucherer Group has been able to secure the services of Sascha Moeri as new CEO for the globally in the premium segment positioned Carl F. Bucherer watch brand. He will take over the tasks of CEO from November 22, 2010.

Sascha Moeri was Vice President at Milus International in Biel from September 2002. In this function he was, on the one hand, involved in the new start of the company and in the definition of the marketing strategy and product range, and on the other, jointly responsible for the development of the brand’s distribution in over 30 markets.

After two years as Managing Director Asia Pacific, David Vallata is as of November 1, 2010 appointed Executive Vice President Sales of Carl F. Bucherer.

Since 2009, David Vallata was responsible as Managing Director Asia Pacific based in Hong Kong for the brands growth in Asia and for its affiliates in Hong Kong, Taiwan and Japan. After his appointment as Executive Vice President Sales, he will remain responsible for this important region. In addition, he will take over the global sales responsibility of Carl F. Bucherer. In this position, he will be a member of the executive board of Carl F. Bucherer.

Until mid 2011, David Vallata will execute his responsibilities half out of Hong Kong and half out of Lucerne and will be repatriated to Switzerland in the second half of 2011 to represent the Asian Pacific region at the brand’s Headquarter in Lucerne.

Source: Carl F. Bucherer

www.carl-f-bucherer.com