Europa Star is offering a unique opportunity for retailers to attend a four-day comprehensive training course in Switzerland just before BaselWorld. This exclusive course, conducted by Europa Star’s journalists and watch industry leaders, will give retailers all the tools they need to be outstanding salespeople.

For more information, connect to The Knowledge web section at www.europastar.com/watch-knowledge

Day 1 (Sunday, March 20, 2011):

• Arrival in Switzerland
• Welcome lunch
• Introduction to the Knowledge Level 1 (what is required, the test, etc.)
• Basic watchmaking history (an introduction to the historical players, key figures, key innovations, etc.)
• Industry overview
• Certifications and terminology explained
• Pronunciation guide

Day 2 (Monday, March 21, 2011):

• Market overview
• Trends Today
• Brand presentations by attendees (assigned homework)
• Brainstorming — retail innovations, customer service, leadership
• Communicating your knowledge
• Problems facing the industry
• Women’s watches
• Quartz vs. mechanical
• How to present a brand and a watch to customers
• Customer Care
• Display 101 – the basics of how to display a watch
• Swiss Surprise 1

Day 3 (Tuesday, March 22, 2011):

• Watchmaking Level 1
• Key parts
• Hands-on dial and hand assembly
• How a watch works
• Bracelet sizing and more
• Sales Level 1
• Complications Simplified
• The future of the watch industry
• Swiss Surprise 2

Day 4 (Wednesday, March 23, 2011):

• The Knowledge Level 1 Test
• Certification Presentations
• Guided visit of a manufacturer
• Guided visit of a watch museum
• Travel to Basel by bus or train for those wishing to continue to BaselWorld.
• End of course

In addition to the course, orientation and coffee is available for those who are visiting BaselWorld for the first time - Thursday, March 24, 2011 at 9 am - meeting point in front of Halle 1.

Places are limited to 20, so reserve early to avoid disappointment at: [email protected]