Biel/Bienne, June 30, 2010 – At today’s meeting, the Board of Directors of The Swatch Group Ltd. unanimously appointed Mrs. Nayla Hayek, until now Vice-President, as Chairwoman of the Board of Directors.

Mrs. Nayla Hayek has been prepared for this function during the past years and has longstanding experience within the Board of Directors. In addition, she was sucessfully active in various operational functions during the last years.

The Board of Directors has honored the immeasurable merits of Nicolas G. Hayek and will keep him in grateful memory as founder The Swatch Group Ltd. and visionary pioneer.

Source: Swatch Group

[email protected]