www.worldwatchweb.com - For the Baselworld 2010 international watch and jewelry fair, Carl F. Bucherer is presenting an enhanced brand communication. The Lucerne watch Manufacture will be placing its techno­logically advanced innovations in the fields of mechanical movements and functional mechanisms, as well as the unmistakable design of its timepieces, at the center of its advertising campaign.



With its own workshops for the development and production of watch movements and innovative mechanisms, Carl F. Bucherer belongs to the exclusive circle of Swiss watch Manufactures. The Lucerne brand is now making its high level of technical competence and the progressive methods it uses in its own developments – as expressed in the EvoTec Manufacture Concept (Evolution Technology) and the copyrighted “Smart SimPlexity®” methodology – the main focus of its communication activities.



To this end, the existing advertising campaign has been further developed. Ambassadors, such as Boris Blank, Alfredo Häberli and Daniel Bernhardt, who have previously been “faces” for the brand in the advertising, perfectly embody the wearer of a Carl F. Bucherer watch – these are people who go their own way, rather than going with the flow of the times. They will therefore continue to support Carl F. Bucherer in areas such as the print media, the Internet and events. In the advertising campaign, however, they will be replaced by “ambassadors” from the Manufacture itself – by watches, mechanisms and timepieces from Carl F. Bucherer.

Source: Carl F. Bucherer
www.carl-f-bucherer.com
Contact:[email protected]