The Avakian jewellery company is making a high profile entry into the exclusive world of fine watchmaking. Following the success of his jewellery lines, which have caught the eye of a growing number of international stars, Edmond Avakian is now launching his first watch for men, the Concept 1, designed and developed in collaboration with his son, Haig Avakian, who heads the company’s US operations. After launching its first men’s watch “Concept 1” at the AVAKIAN shop in Beverly Hills in December 2008, Avakian pursues its path and unveils its new watch in Russia. To celebrate its launch, a delightful event was held on the 10th of December 2009 at the Ararat Park Hyatt hotel situated in the heart of the Russian capital, Moscow. AVAKIAN continues its diversification of its product lines and international expansion and is also getting set to commemorate the company’ s 40th anniversary in 2010.



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