In recognition of their support for UNESCO through the “Tides of Time” partnership, alongside other prestigious names like Microsoft and CNN International, Jaeger-LeCoultre and the International Herald Tribune have won a Silver Medal at the 2009 Internationalist Awards for Innovative Digital Marketing Solutions.

These awards single out the most innovative digital marketing solutions at the international level. The winners are assessed using the following criteria: marketing strategy, creative ideas, digital marketing innovation, editorial content and outcomes.



Through its global “Making Time More Beautiful” project, Jaeger-LeCoultre is committed to supporting various local and international causes linked to sustainable development. With this in mind, Jaeger-LeCoultre entered into a three-year partnership in 2008 with the UNESCO World Heritage Centre and the International Herald Tribune in order to provide support for various endangered marine sites.

The first year of the partnership saw the implementation of some ambitious projects and witnessed the birth of the Master Compressor Extreme W-Alarm Alarm “Tides of Time” watch which was auctioned for the sum of £13,540. All proceeds from this sale were donated to the Tubbataha Marine Park.

Source : Jaeger-LeCoultre

www.jaeger-lecoultre.com/our-commitments/eu/en

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