www.worldwatchweb.com - Online sales for the holiday season to date (Nov. 1-27) have increased 3 percent to $10.57 billion compared with the corresponding days last year, with Black Friday representing an 11 percent increase in sales to $595 million year over year, according to the latest report from ComScore.

This makes Black Friday the second heaviest online spending day to date in 2009.


Black Friday online sales jumped 11 percent to $595 million this year, representing a double-digit increase from last year.

“Black Friday, better known as a shopping bonanza in brick-and-mortar retail stores, is increasingly becoming one of the landmark days in the online holiday shopping world,” ComScore Chairman Gian Fulgoni said in a media release. “The $595 million in online spending this Black Friday represents the second heaviest online spending day of the season to date and a double-digit increase from last year. While this acceleration in spending suggests the online holiday season may be shaping up slightly more optimistically than anticipated, it may also reflect the heavy discounting and creative promotions being put forth by retailers that now encompass the use of social networks such as Facebook and Twitter.”

Fulgoni went on to say that Cyber Monday (Nov. 30)—the traditional kick-off to the online holiday shopping season—and the subsequent weeks will be the real test for how online retailers fare this season.

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Source: Nationaljewelernetwork -Full report:click here