TAG Heuer has always kept up with the times and embraced the latest technological advances in order to maintain their “avant-garde” status. In this age of social media, TAG Heuer is continuing its pursuit of excellence through its Internet strategy which has been awarded first place in the “Watches” category of the “Digital IQ Index: Ranking the Digital Competence of Luxury Brands” (http://bit.ly/7zmnU). A survey carried out by the “Luxury Lab” of New York University's Stern School of Business.

“We are especially proud of this honour which acknowledges our constant desire to develop our brand's relevance and quality in the new media,” explained Stéphane Linder, TAG Heuer's Marketing and Design VP.



Among the various factors that the survey attributes to TAG Heuer's superior position, it highlights its international search engines optimization strategy which has been developed in partnership with the Geneva based IC-Agency (1) specialising in Luxury Digital Marketing. This strategy not only includes classic search engines (Google, Yahoo, and Bing), but also leading search engines in emerging markets such as China (Baidu) and Russia (Yandex). In the USA, the search engines optimization is handled by Morpheus.

The survey further highlights TAG Heuer's ability to produce rich, interactive content whose “viral” potential (in the style of the video “The Duel” (http://bit.ly/1IZsVS), starring Steve McQueen and Lewis Hamilton) is embellishing the brand's profile within the social networks.

Finally, the survey underscores the quality of its client services offered through its official website, http://csec.tagheuer.com/csec/index.lbl, which confirms the brand's ability to use these new communication methods to stay connected with its customers and to provide them with exclusive and prestigious services.

Download the survey here: http://bit.ly/7zmnU

www.TAGheuer.com

E-Mail: [email protected]


(1) In partnership with Europa Star, IC-Agency releases each year at Baselworld the WorldWatchReport, a reference market study that deciphers queries entered into search engines throughout the Internet from millions of prospects for 25 luxury watch brands in seven key export markets.
www.worldwatchreport.com