Victorinox Swiss Army introduces its timepieces interactively on the iPhone to the 25 millions of estimated users in 2009.

Indeed, an application to upload for free in the “App Store” of Apple has been developed and is already available since March 24, just before the beginning of the 2009 edition of BaselWorld.


Victorinox Swiss Army's iPhone application home page

Thanks to this application, the iPhone users will be able to live a “never seen before” brand experience.

This is then the occasion for Victorinox Swiss Army to unveil its timepieces and other product categories in a particularly significant context, the 125th anniversary of the mother company (maker of the Original Swiss Army Knife).


One of the many functions available in the application: It is even also possible to try on the timepieces virtually on the wrist:

Source: Victorinox Swiss Army
www.victorinoxswissarmy.com
Contact:[email protected]
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