For the third consecutive year, the world-renowned Swiss watch manufacturer will be using its timing skills on the glistening mountain slopes, namely as the official timekeeper for the 2008-2009 Alpine Skiing World Cup competitions organised by the International Skiing Federation (FIS). The start of the 2008-2009 skiing season also marks the return of the world champion downhill skier Aksel Lund Svindal from Norway. Aksel has been one of Longines’ ambassadors of elegance since 2007.

It was in 1933 in Chamonix where Longines first worked on the impressive ski pistes. Since then, winter competitions have been an opportunity for the brand to showcase its skills, thanks to the many technological inventions that have come out of the Longines workshops. Each era has brought with it new demands; the difficulties encountered in sports timing have changed massively. For the men’s downhill, for example, 5 intermediate times and 2 speed checks are now required by the FIS as well as the final result. And this means precision to one hundredth of a second.

The brand’s ambassador of elegance Aksel Lund Svindal from Norway has come back to competitive racing with gusto. For his part, Svindal admits that “competitive skiing is a way of life”. As a firm supporter of Svindal, Longines anticipates many future victories to come.

Source: Longines

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