The answer to Europa Star’s latest poll ‘Which watch category is the most researched on the Internet?’ was Men's / Sports watches. 76 per cent of you guessed correctly.

The overwhelming number of searches for Men’s / Sports watches is very revealing (79 per cent in the US and 74 per cent in Europe). This market is maturing much faster than the others. Brand awareness plays a major role in providing overall search volume.

Registered votes were as follows:

A: Men / Sport (76 percent of Europa Star readers voted for A)
B: Women ( 9 percent of Europa Star readers voted for B)
C: Jewellery (9 percent of Europa Star readers voted for C)
D: Classic (7 per cent of Europa Star readers voted for D)

To find out more about the WorldWatchReport click on www.worldwatchreport.com

Test your knowledge of the watch industry by answering the following question at the bottom of the Europa Star home page:

Europa Star & WORLDWATCHREPORT 2008: Which watch brand is the most researched on the Internet in the US?

Look out for the answer on www.europastar.com next week.