Exclusive German watch brand A. Lange & Söhne now also in China.

The first Lange store abroad has been unveiled in Shanghai just a few months after the official opening of the first A. Lange & Söhne boutique in Dresden.

Anyone who has visited the Lange manufactory and has been able to look over the shoulders of the master watchmakers while they carry out their intricate work knows how much craftsmanship, precision and above all passion go into the timepieces bearing the signature “A. Lange & Söhne”.

An exclusive world of experiences on a smaller scale opened on the 1st of July in the heart of China’s pulsating metropolis Shanghai right by the Huangpu River’s waterfront promenade: A. Lange & Söhne Shanghai. At the same time, the store’s opening premiered the new Cabaret Tourbillon in China and marks the brand’s entry into the Chinese market. Another Lange store is planned for the end of the year in Beijing.



Lange CEO Fabian Krone explains, “demand among Chinese watch lovers for A. Lange & Söhne timepieces has greatly increased in recent years. Opening separate stores in China is therefore right at the very top of our agenda.” Lange Regional Manager Ming Lu's adds, “A. Lange & Söhne is a fascinating brand with enormous potential on the Chinese market. Its special appeal lies in horological artistry steeped in both tradition and innovation and in the myth that has its roots in the comeback story.”

Since the company was established, Lange master watchmakers have been painstakingly making wristwatches by hand exclusively in solid gold and platinum cases. Only a few thousand timepieces of perfect quality, equipped with exclusive manufactory movements, leave the Lange workshops each year.

Like the store in Dresden, A. Lange & Söhne Shanghai also reflects the personality of the brand shaped by the motto “state-of-the-art tradition”. The furnishings and ambiance embody the same spirit of perfect craftsmanship and technological innovation expressed in the watches of A. Lange & Söhne. Lange’s leitmotif is reflected in almost every detail of the sales rooms: the coffered walls in typical Lange grey create a pleasant contrast to the indigenous acacia wood.

Source: A. Lange & Söhne

www.alange-soehne.com

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