Print’Or, the leading trade show in France for the watch and jewellery profession, will celebrate its 15th edition on 4th, 5th and 6th February 2007 at the Lyon Eurexpo exhibition centre.
Launched in 1993, the trade show has gained speed over the years, with more than 600 exhibitors and brands exhibiting in 2006, positioning it as the reference event in the French watch and jewellery sector.

Eurexpo's recently constructed hall 6 is a perfect setting for visitors to discover exhibitors’ new products for 2007 and to forge new professional contacts.



‘The essential tool’: Print’Or has carved itself a standing as a source of solutions for the entire watch and jewellery profession


 Thanks to a wide range of products, in tune with current trends, and effective information and training solutions, Print’Or is the perfect venue for retailers and distributors to meet, find suppliers, detect new ideas, stay informed, etc.


 As an essential meeting point for manufacturers, Print’Or is the ideal opportunity for them to present their products to French and European points of sale and to publicize their brand image.

Two reasons that make Print’Or the essential tool for the entire watch and jewellery profession.
The visual design, created by Paris-based agency CM Editions, features a Swiss army knife, which is a well-known tool, internationally recognised as a symbol of quality, precision and efficiency. It unfolds its blades like trends, reflecting the wealth of solutions offered on the watch and jewellery market. Essential for all daily activities, it brings to mind the concept of work well done as well as Switzerland, a country with watchmaking traditions close to Lyon. The message intends to be simple and powerful: Print’Or is an essential tool for everybody in the profession.

Print’Or 2007 Trophies: giving free rein to the imagination

For several years, the Print’Or Trophies have been rewarding the quality of watch and jewellery designs, from a technical and creative angle. For the 2007 edition, the Trophies are looking for originality, based on the theme Utility - Futility. Designers will be asked to think along the following guidelines:

‘When a jewel or a watch goes from being a precious accessory to being a useful tool in everyday life. How would you design a “useful” jewel: one that might carry a message, for example, or intelligently incorporates a gadget? Or can you transform a handy accessory into a jewel with the addition of precious metals and gemstones?’

For the 2nd time, exhibitors will also be able to take part in the Trophies, alongside students from international jewellery, design and creative schools and craftspeople who have never before exhibited at PRINT’OR.

This original theme gives free rein to the imagination, paving the way to a wide range of creations from exhibitors and craftspeople and designs from students. It recalls Print’Or's 2007 image: the Swiss army knife, displaying pearls, silver and diamonds. The object becomes refined, and the jewel becomes useful or multi-purpose.

All items made for the Trophies will be displayed in the Designers’ area dedicated to the competition.

The Trophies, which will be subject to a widespread press campaign among the professional and general press, will be awarded for each category of participants during the show after deliberation by a jury made up of journalists and professionals. The prize money awarded to craftspeople and students is 1,800 euros.

PRINT’OR is organised by EMAP AGOR.
It will take place from 4th to 6th February 2007 at Lyon Eurexpo, Hall 6.

Source: Agence 2ème Communication

www.printor.fr

Contact: [email protected]
(Please credit europastar.com)