news


Panerai and the Classic Yachts Challenge

April 2006


Framed by the beautiful Caribbean island of Antigua, the Classic Yachts Challenge, sponsored by Panerai, is underway. Panerai is the title sponsor, and the official timer, of these races and is here to support and help celebrate this tribute to classic boats and old world craftsmanship. As the sponsor, Panerai awards watches to the winning boats, specially made Flyback Regattas, and the company's aim is to establish a strong connection with the owners and lovers of these fine boats.
This Caribbean island, former home to Admiral Nelson and the might of the British Navy, is the perfect place to hold these races and Panerai is a good match as the sponsor and timer. Long renowned for its connection to diving through the Italian Navy, Panerai has the nautical background to be involved with these races, and Panerai is no Johnny Come Lately to fine watches, so it really fits into the “classic” theme of this event.


Panerai


“We are involved because Panerai comes from the sea,” says Angelo Bonati, CEO, Panerai. “In my opinion, being involved with the classic yachts is better than other ocean sports because the regatta is not extreme, it's classic and it's about art as much as it is about speed. Like watches, these boats are appreciated for their lines and you need passion to own and operate them.
”There is a positive image for Panerai through our relationship with the classic regatta,“Bonati continues.”The regatta is about respect for tradition, respect for style and performance and it's a gentleman's sport, which makes it perfect for Panerai."
Some of the boats are highly competitive, while others are out there to participate, do a good run and have a great time, all the while the crew and the people there to watch are soaking up the Caribbean sun. The sight of all the magnificent boats in full sail on the ocean, the beautiful island of Antigua framing them, was awe-inspiring.
Panerai certainly chose the right venue to be involved with and to showcase their watches. Panerai will be sponsoring classic yacht regattas in Europe and North America throughout the coming season.

For more information, please visit www.panerai.com