Baselworld 2006 was the scene of two exciting Ebel events marking the launch of its brand-new Brasilia line and which created a buzz both within the trade fair itself and around the globe thanks to the press enthusiasm. The success of both owes a great deal to the newfound vigour and dynamism of the brand, and above all to the luminous presence of the stunning new Ebel muse, Brazilian super model Gisele.

Delivering a powerful message
The press conference held at the Ebel booth on Thursday March 30th drew a crowd of journalists who enjoyed a distinct sense of being guests in the “House of Ebel”, a place bearing the unmistakable imprint of the Architects of Time and distinguished by refined elegance, geometrical sophistication and graceful curves.





The keynote speaker was the Ebel President Thomas van der Kallen, who reviewed some of the most striking signs of the reinvigorated and intensely creative Ebel spirit. As an eloquent illustration of this newly energized momentum, he announced the introduction of the brand-new Brasilia line, the Ebel launch of the year and the very first to emerge since it joined the Movado group. He explained how the Brasilia watch captures the very essence of the festive celebratory spirit that inspired its name. Indeed, the new line is recognizable by its distinctive rectangular case shape, smooth, sensual lines, sophisticated timeless design and incomparable bracelet comfort. This vibrantly contemporary new collection marries the brand’s classic curves with ultra-modern, well-balanced and streamlined proportions.






Nonetheless, the highlight of the press conference was the moment when Thomas van der Kallen wished an extremely warm welcome (clearly shared by the audience if one were to judge by the ripple of admiring approval that ran through the ranks!) to super model Gisele. The lively, youthful and dynamic global fashion icon literally lit up the stage. Her unique aura of refined urban elegance is entirely in tune with the spirit of the new Brasilia line. Observers agreed that Gisele is ideally suited to her role of inspiring and representing Ebel around the planet.

Viva Brasilia!
In the evening Ebel’s retailers and press partners (600 guests) were invited to experience, in the delightful company of Gisele, a one-and-only Brazilian-themed night in honor of the Brasilia launch. The evening was unforgettable and guests visibly enjoyed every minute of the party. All the ingredients for a vividly colorful celebration were there, appealing to all five senses and creating a warm and euphoric atmosphere. Glamour, innovation, energy, and some delightfully surprising touches were the keynotes of this event that so eloquently expressed the vibrant world of Brasilia.

Continuing into the early hours of the morning, “Brasilia Night” transported participants in mood and spirit to the other end of the earth, before leaving them with a tangible souvenir in the shape of a lucky Brazilian bracelet that may be worn until their wishes come true – many of which may well include acquiring a Brasilia watch to take its place!


Source: Ebel

www.ebel.com

Contact: [email protected]
(please credit europastar.com)