In the presence of invited guests and in an ambience dedicated to ‘light’, Jerôme Lambert inaugurated Switzerland’s first Jaeger-LeCoultre boutique in a prime position at 2, Rue du Rhône in Geneva.
“We have entrusted the management [of the boutique] to a long-standing partner, Les Ambassadeurs,” Lambert explained in his welcoming speech. “Boris Othenin-Girard, the Director of the boutique in Geneva, will head a team of professionals dedicated to the brand along with a watchmaker to ensure total service.”
Several magnificent timepieces were on display along with a watchmaker to explain and illustrate via his binocular microscope the intricacies of Jaeger-LeCoultre’s double tourbillon.
The elegant Geneva boutique follows the establishment of boutiques in Hong Kong, Paris, London, Shanghai and Beijing.