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Swatch Group brand Omega plans to launch its first boutique in the United States on tony Rodeo Drive in Beverly Hills, Calif. The new, 2800-square-foot, split-level store is slated to open in summer 2005.
The 150-year-old brand, whose ambassadors include Cindy Crawford, Anna Kournikova and recent swimming Olympian Michael Phelps, will feature a selection of museum pieces, its current collection and new jewelry collection, Bijoux.
“There are several addresses in the U.S. that say prestige, but perhaps none have the cachet of Rodeo Drive,” says Robert Emmons, president of Omega US. “That is why Omega chose to open its first retail boutique here.”
Source : National Jeweler Daily News
www.nationaljeweler.com
(Please Credit europastar.com)
